Marketing Specialist

vor 1 Woche


CheseauxsurLausanne, Schweiz Kudelski S.A. Vollzeit

Stimulating. Motivating. Challenging.

Leveraging its long-standing expertise in securing digital content as well as fighting piracy, Kudelski Security, a division of the Kudelski Group, is a provider of cybersecurity solutions and services focused on protecting data, processes and systems for companies and organizations around the world, safeguarding their assets at a time of increasingly remote communications.

Location: Cheseaux s/Lausanne

Mission

Your Mission

We are looking for a Field Marketing Specialist who enjoys working in a high-paced environment to help us run regional marketing activities and continue to build out our brand awareness in the DACH region: Germany, Austria and Switzerland.

Your mission will be to plan and execute marketing programs, campaigns, and events in the region. You will play a significant part in driving lead generation activities and pipeline for the region to support sales revenue and booking targets. You will be a key member of the EMEA marketing organization.

Working with the EMEA Regional Marketing Team you will be responsible for planning, coordinating, and executing marketing programs in the DACH region to promote Kudelski Security solutions, services and partner technology offerings. You will work closely with the regional sales & go-to-market teams to ensure programs successfully meet the desired goals. Critical success factors for the role include working with sales, technology partners and other departments to define plans, set goals and objectives as well as measuring program ROI and KPIs.

If you:

  • Are passionate about marketing.
  • Thrive in a fast-paced environment where effort and skill are recognized and rewarded.
  • Take pride in being fast, efficient, and building relationships with internal and external stakeholders.
  • Are autonomous and find challenge in continuous change and improvement.
  • Had and want exposure to all areas of cybersecurity: IT, IoT, OT and Cloud.
  • Are always committed to delivering quality work and at ease working with tight deadlines.
  • Are excited to play a key role in generating positive results for the business.

This position could be for you.

Responsibilities

Your Responsibilities will be to:

  • Plan, manage and execute Kudelski Security regional marketing programs: multi-touch marketing campaigns (emails, dedicated landing pages, digital advertising, direct mailing, social media), physical and virtual events & sponsorships activities in the region, such as industry symposiums, thought leadership events, executive summits, trade shows and conferences, sales meetings, roundtables, customer events and webinars.
  • Work cross functionally with regional sales team on marketing programs while ensuring each program is successful and aligns to our brand.
  • Manage regional marketing online & offline lead generation campaigns.
  • Develop and implement regional digital marketing initiatives including ad campaigns, website co-marketing, social media and joint webcasts (from preparation to execution including content creation & design).
  • Adapt and localize global digital marketing activities and social media messaging to the region.
  • Develop strong relationships with the assigned key technology partners in the region, acting as the primary strategic marketing liaison to developing marketing strategies, lead generation activities, and innovative program ideas. Regularly review technology partner opportunity pipeline.
  • Deliver regular, detailed reporting of marketing campaigns with emphasis in ROI and improvement analysis.
  • Maintain and recommend updates on Kudelski Security corporate collaterals to nurture lead generation campaigns in the region.
  • Manage special projects assigned by the management.

This role involves

  • Working with sales team to track leads and opportunities and report on progress associated with campaigns and events in their respective territories.
  • Collaborating with sales and marketing to manage and maintain marketing program calendar to support pipeline targets.
  • Interacting with the global marketing team to create, update and localize marketing collaterals and campaigns (brochure, datasheets, publications, website and digital campaigns)
  • Building and maintaining close working relationships with services leaders & sales team members to get them onboard on regional marketing programs.
  • Building and maintaining close and strong marketing relationships with key technology partners in the region.
  • Marketing content writing in German.

Your aim is to play an active role in helping Kudelski Security strengthen its brand awareness in the region and drive lead generation activities and sales pipeline.

Requirements / Profile

You are

  • Dynamic, with strong interpersonal and communication skills.
  • Autonomous and transparent.
  • At ease with elaborating, planning, and executing multi-touch marketing campaigns.
  • A team player to drive successful cross-functional marketing activities in sync with different teams and with internal and external stakeholders.
  • Able to handle and prioritize parallel tasks with multiple interfaces.
  • Willing to travel to events and tradeshows.
  • Native in German and fluent in English.

You have

  • Minimum 2 to 4 years of experience in B2B marketing, field marketing, campaign management, communications or event management.
  • A Bachelor or a master’s degree in Marketing and Communications or equivalent.
  • Proven success in developing and executing regional marketing plans that address various buying cycle stages and personas.
  • Experience across different marketing disciplines and demand generation tactics: multi-touch marketing campaigns, events (virtual & physical), digital campaigns, lead generation campaigns, social media, digital advertising.
  • Strong project, marketing organization and event management skills.
  • Proficiency with Microsoft tools (Word, Excel, PowerPoint).
  • Working experience with CRM and Marketing Automation tools (Hubspot).
  • Working knowledge of Google Ads, LinkedIn Ads.
  • Working knowledge of Adobe Creative Suite (Photoshop, Adobe Acrobat In-Design) and/or Canva.
  • The ability to work effectively on own initiative and within a virtual team environment.

These would be a plus:

  • Any other languages are an asset.

Join us and be part of a rapidly growing company with locations in Switzerland, France, Germany, Spain and in the UK and the United States and who leverages their unique history of innovation and engineering with a pragmatic view of client security, to adopt a different approach to cybersecurity and help change the security paradigm. When you join us, you'll be part of an industry leader that has a tremendous impact on how our clients approach Cybersecurity strategy.

If you love the challenge as much as the rewards and are ready to take your career to the next level, apply today.

Reference: 15230

Publication Date: 15-01-2025

#J-18808-Ljbffr

  • Cheseaux-sur-Lausanne, Schweiz Kudelski Security Vollzeit

    About the Role:We’re looking for a motivated Field Marketing Specialist to help plan and run marketing activities in Germany, Austria, and Switzerland (DACH region). You’ll be key to driving brand awareness and generating leads to support sales targets. Working closely with sales, partners, and other teams, you will help coordinate events, campaigns, and...


  • Lausanne, Schweiz TN Switzerland Vollzeit

    We have a temporary (8 months) opening for our EMEA (Europe Middle East & Africa) Headquarters in Bussigny, Switzerland for a:Retail Marketing SpecialistAbout the roleThe role of the Retail Marketing Specialist is to offer day-to-day support and assistance to the Retail Marketing team in implementing activations and education projects. This role will...


  • Lausanne, Waadt, Schweiz SmartHelio Sarl Vollzeit

    About the RoleThis internship/full-time position is an exciting opportunity to join our team at SmartHelio Sarl. As a Digital Marketing professional, you will work closely with the CEO, Business, and Product teams in Switzerland and India. Your responsibilities will include creating marketing materials, managing social media, and leading email marketing...


  • Lausanne, Waadt, Schweiz Salesforce, Inc. Vollzeit

    Salesforce, Inc. is seeking a highly motivated Senior/Lead Solution Consultant to join our team. In this role, you'll leverage the Salesforce Marketing Cloud platform to drive customer success and innovation.About the TeamOur Swiss Sales team provides technology and industry expertise to customers and partners. We're passionate about delivering exceptional...


  • Lausanne, Waadt, Schweiz Salesforce, Inc. Vollzeit

    At Salesforce, Inc., we're looking for a skilled Senior/Lead Solution Consultant to join our team. This is an exciting opportunity to work with the Salesforce Marketing Cloud platform, driving innovation and customer success.About the RoleThe Salesforce Marketing Cloud Solution Engineer or Solution Consultant engages with customers ranging from operational...


  • Lausanne, Schweiz LHH Vollzeit

    For one of our clients, in the finance & insurance sector, we're recruiting for the Marketing Communications Responsible. **Strategic Marketing**: - Promote the brand's offers and products in order to reach new customers and retain existing ones. - Define and implement campaigns, digital marketing measures and promotional actions. - Write the marketing and...


  • Lausanne, Waadt, Schweiz IMD International Vollzeit

    We are seeking a highly skilled B2B Marketing Manager to join our team at IMD International. As a member of our team, you will contribute to creating real learning and real impact through your innovative marketing initiatives. Your technical proficiency with CRM systems, ABM tools, and CMS platforms will enable seamless campaign delivery. We offer a dynamic...


  • Lausanne, Waadt, Schweiz Salesforce, Inc. Vollzeit

    Salesforce, Inc. is hiring a Senior/Lead Solution Consultant to leverage the Salesforce Marketing Cloud platform. As a key member of our Swiss Sales team, you'll provide technology and industry expertise to customers and partners.ResponsibilitiesCraft, package, and demonstrate innovative solutions to tackle key business challenges.Support sales...


  • Lausanne, Waadt, Schweiz Transition Buelach Vollzeit

    Presentation of the AssociationTransition Buelach is an association that aims to help Swiss citizens adopt a more eco-friendly lifestyle through our online platform, My Eco Best Friend. We offer a marketplace where environmentally responsible producers and traders can showcase their products and services.The proposed jobWe are looking for an experienced...


  • Lausanne, Schweiz TN Switzerland Vollzeit

    Social network you want to login/join with:German Speaking Digital Marketing Specialist in Barcelona w/Relocation bonus, LausanneClient:Cross Border TalentsLocation:BarcelonaJob Category:OtherJob Reference:9f98925253c8Job Views:6Posted:21.01.2025Expiry Date:07.03.2025Job Description:Are you passionate about the web and new technology?If you are tech savvy,...


  • Lausanne, Waadt, Schweiz AXEPTA SA Vollzeit

    Job DescriptionWe are seeking a skilled Webmaster and E-commerce Specialist to join our dynamic team at AXEPTA SA in Lausanne. This role involves managing and optimizing our direct-to-consumer platform, ensuring smooth operations, product merchandising, and data-driven improvements.The successful candidate will report to the Ecommerce Solution Architect and...

  • Marketing Manager

    vor 2 Wochen


    Lausanne, Schweiz Crisalix Vollzeit

    Description **Crisalix Challenge** Crisalix business is growing, and we have new products that require the best talent in our team. Are you ready for the challenge? Would you like to join the world's leading tech company in the field of 3D aesthetic simulation? Then this might be your opportunity! We are looking for an experienced Marketing Manager with...


  • Lausanne, Waadt, Schweiz Vicafe Vollzeit

    Swiss Beverage ExpertWe are a dynamic Swiss company seeking a talented individual to join our team as a Swiss Beverage Specialist. Our company is passionate about creating unique beverage experiences that promote social, ecological, and financial sustainability.About Us:We operate 17 espresso bars in Zurich, Basel, and Eglisau, with our own roastery and a...


  • Lausanne, Waadt, Schweiz Hologic, Inc. Vollzeit

    OverviewHologic, Inc. is a leading provider of diagnostic equipment and medical devices. We are seeking a highly skilled Diagnostic Equipment Specialist to join our team in Switzerland.Key ResponsibilitiesCarry out maintenance and repair work on Hologic products at customer sitesInstall instruments and provide basic use/maintenance training to...


  • Lausanne, Waadt, Schweiz Michael Page Switzerland Vollzeit

    Join Michael Page Switzerland as we seek a talented Demand Planning Specialist to support our client's growth strategy in the EMEA region. This role offers an exciting opportunity to drive business success through data-driven insights and strategic planning.About the Role:The Demand Planning Specialist will play a critical role in ensuring that our client's...


  • Lausanne, Waadt, Schweiz Medtronic Vollzeit

    Drive innovation in the electrophysiology community by delivering impactful training programs that address procedural challenges. As a key member of the Medtronic team, you will play a pivotal role in upscaling the knowledge of existing field force members.A Day in the LifeMedtronic is seeking a skilled Training and Education Specialist to join our Western...


  • Lausanne, Schweiz TN Switzerland Vollzeit

    Rejoignez notre équipe de passionnés et faites évoluer votre carrière au sein d’une entreprise dynamique et motivante !Votre missionConcevoir, configurer et déployer des campagnes de marketing automation sur la plateforme Pardot, en utilisant les meilleures pratiques et les fonctionnalités avancées pour maximiser l'efficacité.Collaborer avec les...


  • Lausanne, Waadt, Schweiz EHL Vollzeit

    Spearheading Digital TransformationEHL, a leading hospitality management school, seeks a highly skilled Digital Transformation Support Specialist to join its Digital Services team. This individual will be responsible for driving digital transformation across the institution by ensuring the seamless integration of innovative technologies to enhance...


  • Lausanne, Waadt, Schweiz EHL Vollzeit

    Unlocking the Potential of CRM SystemsEHL, a renowned hospitality management school, seeks a seasoned Hospitality CRM Technology Specialist to join its Digital Services team. This individual will play a critical role in driving digital transformation across the institution by ensuring the seamless integration of innovative technologies to enhance operational...


  • Lausanne, Schweiz EHL Group Vollzeit

    Join us and shape the future of hospitality today!EHL's dynamic campuses form a unique network where passionate students, academics and industry experts from over 120 countries come together with a common goal: to develop and disseminate hospitality knowledge, while supporting the sector's continued growth.We are constantly striving to improve the working...