Global Strategic Marketing Specialist

vor 2 Wochen

Zug, Schweiz TN Switzerland Vollzeit

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Job Reference:

5d4a9cbdb0ca

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3

Posted:

23.02.2025

Expiry Date:

09.04.2025

Job Description:

Together with our customers, we combine the real and digital worlds

With technology, software and services for smart buildings, we transform the everyday for everyone. By combining the real and digital worlds, we empower our customers to reach their decarbonization goals, lower their operating costs and create world-class occupant experiences for their people. It's not just about improving buildings, it's about creating efficient, safe, adaptable and sustainable environments, which improve the way the world lives and works.

The digital transformation of buildings is a fast-changing, dynamic sector, and it needs more than just great technology - it needs great people, too. We know a business only thrives if its people are thriving, so at Siemens we put our people first.

Within our buildings business, our diverse global team will support you through your career and challenge you to grow in new and exciting ways, as we transform the world's infrastructure.

In our quest to revolutionize the world's infrastructure, we are seeking a Global Strategic Marketing Specialist for our SI Building Business Unit Team within our Strategic Marketing Unit.

The Role

We are seeking a highly motivated and skilled Global Strategic Marketing Specialist to join our team. As the Strategic Marketing Specialist, you will play a pivotal role in developing market and competitor insights contributing to oversee the marketing strategy implementation.

Your new responsibilities

  • Drive market modelling for the Global Business Unit Siemens Smart Infrastructure Buildings, managing periodic reporting processes to derive market sizing, growth forecasts and market shares.
  • Monitor competition (financial performance and offering) and track developments of key market players, emerging technologies, new customer segments and industry trends.
  • Contributing to the company's strategic processes (i.e. Strategic Planning, Budget), being responsible for providing input on market data and competitors.
  • Conduct market study projects, including scope definition, identification of potential vendors, multi-stakeholders' alignment and budget proposal.
  • Leverage market, customer, and competitive insights to drive marketing initiatives and identify new growth opportunities.
  • Collaborate closely with cross-functional teams, including Technical Units, Vertical Market Managers, Countries, to ensure alignment with overall marketing strategy and objectives.

Your talents and experience

  • Bachelor's degree in business administration, or a related field.
  • 5 years plus of professional experience in related fields within the B2B area.
  • Sound knowledge in the Building industry, with Siemens/ comparable portfolio.
  • Proven experience in market data modelling and in conducting market studies/ competitive analysis.
  • Understanding of main financial data (Profit & loss statements and balance sheet).
  • Strong project management skills and ability to work effectively in a cross-functional, global team environment.
  • Experience in a complex organization, with several stakeholders and multiple channels to market.
  • Strong proficiency in MS Office Suite (e.g., Excel, Outlook, etc.) and in using strategic planning / analysis tools.
  • Excellent communication skills, both written and verbal, with the ability to convey complex ideas in a clear and engaging manner.
  • Quantitative skills focus on using data to understand a topic, solve a problem or make a recommendation.
  • Self-motivated and results-oriented, with the ability to prioritize and meet deadlines.
  • Fluent in English, with proficiency in additional languages being a plus.

Employee benefits

  • 2-3 days per week of mobile working is standard.
  • Mobility allowance.
  • Varied further training opportunities.
  • Access to employee share programs.

What it's like working for us
We place significant emphasis on fostering an inclusive and flexible working culture that encourages everyone to be their authentic selves. Equal opportunities and diversity are important to us and contribute to an enriching corporate culture. We actively embrace mobile working to provide every colleague with more autonomy and the chance to achieve a good work-life balance.

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