Affera Product Marketing Specialist

vor 4 Wochen

Lausanne, Schweiz Medtronic Vollzeit

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

To support the Medtronic vision to lead and disrupt the EP market in cardiac mapping and ablation solutions for arythmia management; we are currently looking for an energetic, dynamic and creative marketeer to help us implement strategic marketing initiatives for the Affera Mapping & Ablation System.

In the role, you can be based wherever in Europe, and you will enjoy a unique opportunity to immerse in different markets, with a great exposure all across the region, and the chance to make an impact in shaping the future of electrophysiology.

In this strategic role, you are an excellent fit for a highly collaborative, people-oriented junior marketeer who is looking for a fresh challenge with a truly differentiated and high-profile product.

Responsibilities may include the following and other duties may be assigned:

  • Develop and execute on a comprehensive strategic marketing plan for Affera Mapping & Ablation System, with a strong focus on elevating Medtronic as a leader in the EP market.
  • Collect voice of the customers, analyze insights and integrate them into plans, while defining target customer segments, developing product positioning, collecting competitive intelligence and crafting value propositions/messages that resonate well with customers.
  • Establish relationships with key opinion leaders, develop a KOL and promotional plan to elevate market adoption.
  • Act as the internal and external champion of the product, liaising with various internal and external stakeholders and being the point of expertise for information on the product, target market and product competitors.
  • Communicate the value proposition of the product to the sales team; develop the tools to support the selling process, while structuring marketing/competitive campaigns and collaborating with regional marketing product managers and field force to ensure successful execution.
  • Develop solid promotional plans via digital channels to drive awareness.
  • Lead operational aspects of product management, execute short- and long- term product planning.

Required knowledge and experience:

  • Bachelors/Masters in Marketing, Engineering, Life Sciences or business degree required.
  • Minimum of 5 years of relevant experience in sales and/or marketing.
  • Marketing experience from the medical device field, preferably in cardiac rhythm management and/or Electrophysiology (EP).
  • Self-starter with strong track record of project execution.
  • Ability to work effectively in a multidisciplinary team environment, under pressure, capable of maintaining a positive, enthusiastic attitude. Ability to clearly communicate marketing strategy and tactical plans, lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward while also quickly developing relationships and rapport with individuals at all levels and from all cultures.
  • Data analytics aimed at rendering meaningful insights from raw data, as well understanding rapidly clinical/technical aspects of the job.
  • Fluency in English with ability to travel for 30-50% of working time.

Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

Benefits & Compensation

Medtronic offers a competitive Salary and flexible Benefits Package.
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.

About Medtronic

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

Learn more about our business, mission, and our commitment to diversity here.

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