Communications Specialist GM Europe

vor 1 Woche

Zürich, Schweiz General Motors of Canada Vollzeit

Job Description

You will work on projects to raise the awareness and consideration of GM brands and EV products for GM Europe markets. You have a great understanding of the markets, are on top of cultural trends and media relationships in automotive/consumer and technology. You will communicate with journalists and other thought leaders; devise specific communications materials and campaigns based on understanding of what is of interest; engage in face-to-face meetings with commentators and other opinion formers; develop print and web-based material supporting these campaigns. Working with subject matter experts and business leaders you’ll focus on storytelling around exciting new growth areas and partner announcements to maximize positive reputational impact. You’ll also partner with marketing colleagues on an integrated go-to-market strategy.

This role will offer the opportunity to expand issues management skills and act as the media-facing company spokesperson on a variety of topic areas and business launches in Europe. You will report to the Head of Communications of GM Europe. You will work with agency resources, and you will keep the agency team on track with the overall strategy, giving them direction when it comes to specific product and business area decisions.

Responsibilities

  1. 3+ years of experience developing and executing communications campaigns for internal and external audiences.

  2. Build and foster relationships with local automotive, consumer, technology and lifestyle media.

  3. Tap into cultural trends to build relevant content partnerships in Europe.

  4. Collaborate and coordinate with regional HQ on storytelling.

  5. Work in an integrated manner across functions to develop compelling written and visual content to be used across earned and owned media channels that will resonate in the market.

  6. Bring a competitive-minded approach to a fast-moving growth space within the industry.

  7. Develop executive visibility plans and manage speaking/interview engagements for key executives when in market.

  8. Support major company events and news moments including media announcements, conferences and trade shows as well as GM sponsored events.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

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