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Social Content Creator

vor 1 Monat

Genf, Schweiz MSC Cruises Vollzeit
JOB PURPOSE

Reporting into the Head of Social Media, the Social Content Creator is a passionate user and creator of social media content, and understands how to produce brand-compelling and engaging content. The Creator will be responsible for capturing/editing content, developing image and design mocks, in addition to briefing more hero content ideas to the agency. Above all, the Content Creator is knowledgeable and able to stay aware of the latest social media trends, enjoying the process of recreating them to tell brand stories and purpose. Collaborating with a growing and ambitious in-house social media team, the ultimate role of the Creator is to bring to life the luxury world of MSC Cruises through a social lens.


KEY ACCOUNTABILITIES
  1. Concept, edit and produce social media-first content for MSC Cruises across its owned social media channels – Instagram, Facebook, TikTok and YouTube.
  2. Partner with the Social Editorial Manager in developing a global editorial plan.
  3. Brainstorm with the wider Corporate Social Media team to develop content ideas that increase reach, engagement and brand awareness.
  4. Support in photography and simple design content for all social channels.
  5. Brief and guide external agency on social content execution – evaluating content proposals for brand suitability.
  6. Produce reactive content in response to social media trends and cultural moments.
  7. Shoot video and static content across the MSC Cruises fleet, as per production needs and requirements.
  8. Liaise and support in all influencer and content creator workstream activities – from reviewing and sourcing ideas, to final talent briefing.
  9. Work with other departments (Brand, Digital, Comms, CRM) in the efforts of developing master content, intended for distribution to local markets around the world.
  10. The ability to travel is required for this role, involving frequent visits on board our ships.

QUALIFICATIONS
  1. Fluent in English - strong verbal and written communication skills.
  2. A degree preferably in Communications, Marketing, Business, New Media or Public Relations.
  3. Superior communication skill including verbal, written and copywriting skills.
  4. Experience with Canva, Adobe Suite or alternative video editing software.
  5. Photo and video production capabilities including simple equipment shooting and (in-platform and out-of-platform) editing such as supers and audio syncing.
  6. Experience in creating social media content for consumer brands.
  7. Ability to manage and deliver multiple projects at once alongside day-to-day operations and tasks.
  8. Data conscientiousness – the ability to review and evaluate internal dashboards for trends of performance, and use insights to steer future production deliverables.
  9. EXTRA: Knowledge of social analytics tools e.g. Emplifi, Social Blade, Google Analytics.

VISA REQUIREMENTS

EU Passport or Right to work in Switzerland.

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