Head of Marketing

vor 3 Wochen

Zürich, Schweiz MyBikePlan Vollzeit

Head of Marketing & Sales / Growth (Member of Executive Team) Join to apply for the Head of Marketing & Sales / Growth (Member of Executive Team) role at MyBikePlan As Head of Growth, you are directly responsible for how many bikes we sell — this is your North Star. You will own the volume growth target (e.g., +20% in 2025) and develop the strategy and execution plan to get us there. You are not just leading marketing or sales — you are owning the entire growth engine, across performance marketing, branding, website UX, A/B testing, CRM, sales process optimization, and new business initiatives. You report directly to the CEO and are part of the executive leadership team. Your job is to ask and answer and execute the most important commercial question in the company: “How do we sell more bikes next quarter, next year, and beyond?” Core Responsibilities Own and hit purchase targets: Accountable for the number of bikes sold across online, showroom, and other channels. Define the growth strategy: Create a commercial roadmap for the next 12–24 months and drive it across the business. Run and scale performance marketing: Manage Meta, Google, and other digital campaigns with clear ROI targets. Continuously improve website conversion: Work closely with design and tech to optimize website UX via A/B tests and CRO. Develop new channels and initiatives: Test, validate, and scale referral programs, partnerships, influencers, or new product categories. Build and lead the team: Lead a multidisciplinary team across marketing, design/UX, and sales operations focused on commercial outcomes. Use data to drive decisions: Define, track, and report on KPIs (purchases, CAC, ROAS, conversion rates, etc.) and translate insights into action. Requirements Have 7+ years of experience in growth, performance marketing, commercial strategy, or ecommerce leadership – ideally in a high‑growth B2C/D2C environment. Have end‑to‑end ownership of commercial performance – from acquisition to purchase. Think in numbers: CAC, LTV, ROAS, SQLs, CVR – and use data to drive strategic bets. Know how to lead cross‑functional growth; run teams that blend marketing, UX, and sales execution. Are a builder at heart: you’re not here to run a playbook – you’re here to write the next one. Are excited by autonomy and accountability: you want a leadership seat, not just a management title. Benefits Impact: Commercial architect of one of Switzerland’s fastest‑growing e‑bike companies. Autonomy: Shape your team, budget, and strategy – and actually execute it. Leadership: Report directly to the CEO and help steer the company at the executive level. Growth: Already performing – you’ll get the tools and support to scale further. Seniority Level Executive Employment Type Full‑time Job Function Marketing Location Zurich, Switzerland #J-18808-Ljbffr

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