INTERNATIONAL HEAD OF RETAIL
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Job description
- Define and implement retail strategies in line with the company strategy
- Lead an international team of retail managers to ensure exceptional customer service and achieve sales targets on a global scale
- Identify and implement international growth opportunities in partnership with Brand Managers
- Define and monitor performance metrics qualitative and quantitative to effectively measure the success of the global retail strategy
- Set and analyze KPIs for each boutique including turnover, footfall, conversion rates, CRM activities and marketing activities as well as FTEs
- Define the tone of voice of each CRM tool, implement a hospitality program within the boutiques and monitor the marketing retail calendar
- Transmit retail competences to sales staff by setting a yearly plan with the training team and review the mystery shopping results
- Develop retail capabilities through training, coaching and continuous improvement programs
- Follow up the projects related to new boutiques, refurbishments and required modifications
- Prepare and follow up all retail future projects through the SWATCH GROUP guideline for the retail committee
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