Social Media Manager

We are looking for a self-driven and experienced professional with a strong understanding of social media, fashion and culture, and a refined eye for content. You will help shape how GUESS connects with audiences through digital storytelling, campaigns and cultural moments.
This is a role with a high level of ownership, combining strategic thinking with hands‑on execution, cross‑functional collaboration and the ability to drive projects forward from concept to delivery.
Your mission is to ensure GUESS digital content and channels reflect the brand's vision and DNA through a social‑first approach. You will translate campaign ideas into platform‑native storytelling, bringing together cultural relevance, creative excellence and measurable impact. Most importantly, you will help shift GUESS from social supporting campaigns to social actively shaping them.
Core Job ResponsibilitiesSupport the Director of Social Media Advertising in implementing the Company's global social media strategy across key platforms and consumer touchpointsOversee the day-to-day coordination of the global social media function, making sure priorities are clearly defined, team activities are aligned and projects move forward efficientlyCoordinate the work of the Social Media team, ensuring alignment across strategic priorities, creative development and executionManage the global social media content calendar, ensuring content is planned and coordinated in line with brand priorities, campaign timelines and product launchesOversee the execution of social media campaigns, product launches, brand initiatives and always‑on content across relevant platformsEnsure a consistent and engaging brand presence across global social media channels, maintaining alignment with brand identity, tone of voice and communication prioritiesCollaborate closely with Creative, Brand Marketing, PR, Paid Media and E‑commerce teams to ensure integrated communication, align organic and paid social activities, and maximize the impact of content across consumer touchpointsMonitor social media performance, audience insights and platform developments, identifying opportunities to improve engagement, reach, audience growth and overall effectivenessTrack and report on key social media KPIs, translating performance data into actionable recommendations and optimization opportunitiesIdentify relevant social trends, cultural moments, emerging formats and platform innovations to strengthen the brand's social presence and cultural relevanceSupport creator and influencer initiatives, ensuring content and activations align with the overall social media strategy and brand positioningManage relationships with external agencies, platform partners and other relevant stakeholdersEstablish and continuously improve workflows, processes and best practices to enhance team collaboration, planning and deliveryMaintain global social media guidelines and best practices, supporting regional teams in adapting content to local markets where relevantExplore new tools, technologies and AI solutions to enhance social media planning, content development, performance analysis and workflow efficiencyRequirements7/8 years of experience in social media, digital marketing and/or communications within fashion, lifestyle, retail or another culturally relevant consumer brandProven experience developing and implementing global or multi‑market social media strategiesDeep understanding of Instagram, TikTok and other relevant social platforms, including formats, communities, publishing workflows, paid amplification and performance driversDemonstrated experience managing social media calendars, campaigns and multiple projects simultaneously in a fast‑paced, international environmentStrong fashion, design and cultural awareness, with a refined visual sensibility and excellent taste. Able to translate trends and contemporary aesthetics into authentic, visually compelling brand content, particularly for platforms such as InstagramStrategic yet hands‑on, able to translate big‑picture thinking into actionable plans and drive effective execution from concept to deliveryStrong understanding of organic and paid social media, and how they work together to support broader business and brand objectivesExperience managing or mentoring team members, with strong leadership, communication and collaboration skillsExcellent communication and presentation skills, with the ability to present strategies, performance insights and recommendations clearly to senior stakeholdersStrategic and analytical mindset, combining an understanding of creative storytelling and brand building with the ability to interpret social media performance and translate data into actionable recommendationsExperience using social media analytics, reporting and publishing tools, such as Sprout Social, with familiarity with content creation tools such as CanvaExperience with AI tools and emerging technologies relevant to social media is a plusFluent English and It