Senior Event Marketing Manager

Vor 3 Tagen

Zürich, Zürich, Schweiz Fédération Internationale de Football Association (FIFA) Vollzeit

THE POSITION

The Senior Manager Event Marketing is responsible for creating and implementing tailor-made marketing plans to meet and exceed the objectives of the relevant assigned FIFA Competitions, such as FIFA World Cup 26, FIFA Women's World Cup 27, and FIFA Club World Cups.

These are your key tasks:
  • Define, lead, own and manage all marketing planning related to specific assigned FIFA Competitions
  • Provide strategic direction and consultancy for competition stakeholders including but not limited to ticketing, hospitality, licensing & retail, broadcast services, commercial partnerships, local FIFA subsidiaries, local organizing committees, and host cities
  • Lead project teams including marketing specialists
  • Develop clear, concise and inspirational briefs to key support functions, freelancers, agencies, and team members
  • Develop launches of major brand assets, such as tournament logos, mascots, posters, and songs, as well as oversee multi-stage global and localised awareness and tournament related sales campaigns
  • Become an expert in FIFA event marketing milestone planning and challenge the status quo and norm with new and creative marketing milestone concepts
  • Deliver integrated marketing communications and promotional plans using a mixture of online and offline digital, social and traditional media and marketing tools
  • Connect, engage and inspire fans and consumers with FIFA's event products and brands
  • Provide stakeholders with timely and accurate information on promotional and marketing events, activations and opportunities and ensure stakeholders to drive optimisation of the opportunities
  • Identify, define, communicate and monitor KPIs
  • Establish and cultivate relationships with key event organisers, functional areas, and all relevant internal and external stakeholders
  • Brief, guide, manage, challenge marketing consultants and agencies, including budget management
  • Lead, guide and support FIFA's local subsidiaries or tournament local organizing committees
  • Set best in class standards, processes and modus operandi that will guide and inspire future tournaments and events

YOUR PROFILE

We work hard at FIFA.
We are dedicated, ambitious and innovative.

And we respect our values. Always.

For all roles, we seek talented people with an entrepreneurial spirit and a global mindset.

The specific competencies we require for this position are:
  • Minimum of 7 years of experience in a Marketing/Communications role or other demonstrable relevant position
  • Proven track-record in managing complex projects and multiple stakeholders
  • Experience in the Sports, Events or Entertainment industry (in-house, agency) is an advantage
  • Bachelor's degree or similar higher education in Marketing, Communications or other relevant field
  • Solid and demonstrable marketing expertise, preferably in the sporting, and/or entertainment industry
  • Solid understanding of the media landscape
  • Fluent in English, with excellent English writing and presentation skills
  • Proficient in Office suite and cloud-based productivity tools
  • Good knowledge of project management tools
  • Adaptable, effective and efficient under pressure, immovable deadlines, and in stressful situations
  • Excels in organizing, managing and executing projects of all sizes
  • Effective working in both team environments or independently, in both management or support roles
  • Comfortable and confident communicator and proficient in managing up, down and sideways
  • Self-motivated and eager to take on new challenges
  • Natural presenter and networker
  • Willingness to travel extensively and regularly, and/or for the duration of any defined tournament time

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