Digital Consumer Experience Manager

vor 2 Wochen

Genf, Genf, Schweiz JTI - Japan Tobacco International Vollzeit
We're JTI, Japan Tobacco International and
we believe in freedom. We think that the possibilities are limitless when you're free to choose.

In fact, we've spent the last 20 years innovating, creating new and better products for our
consumers to choose from.

It's how we've grown to be present in 130 countries.

But our business isn't just business. Our business is our people. Their talent. Their potential. We believe
when they're free to be themselves, grow, travel and develop,
amazing things can happen for our business.


That's why our employees, from around the world, choose to be a part of JTI.
It is why 87% of employees feel happy working at JTI. And why we've been awarded
Global Top Employer status, eight years running.

So when you're ready to choose a career you'll love, in a company you'll love, feel free to #JoinTheIdea.

Digital Consumer Experience Manager:

Position purpose:

What you will do - Responsibilities:

  • Demonstrate the ability to translate brand and product briefs into campaigns and best-in-class product launches online. Have an expert understanding of digital channels, channel requirements and how to evaluate success. Work at the heart of a brand and be able to proactively influence senior-level brand thinking. Link to wider digital marketing objectives including content, CRM, loyalty and social media marketing.
  • Strong performance management attitude to support activation and acquisition on both the brand website experience and SEO channels. Provide proactive feedback to markets and activation teams (content, technology and strategy) to improve the delivery of sales and marketing campaigns.
  • Translate global models into local toolkits, guidelines and best practices. This is in line with best practice sharing as part of the overall capacity building of the function and the wider organization.
  • Manage and educate stakeholders in all things digital. Be able to translate digital activity into business metrics, provide a goto source of digital expertise and proactively educate the wider department in the area of digital marketing and digital campaigns. Manage multiple agencies.
  • Grow, educate and guide the team in the specific field of expertise. Show a passion for digital that is translated into campaigns, content and activation programs. Be a thought leader in modern marketing techniques.

Who are we looking for - Requirements:

  • Graduate degree or equivalent vocational training in marketing/digital
  • 7+ years of proven work experience as a Digital brand and Marketing manager
  • Experience in defining and building digital brand and marketing strategies, with a strong focus on the acquisition side of the funnel
  • Experience in creating multichannel digital and SEO led campaigns (either stand alone or as a part of and ATL campaign)
  • Strong experience in creating messaging and positioning for products and brands, and translating them into effective and impactful campaigns
  • Indepth understanding of online marketing tools and SEO platforms
  • Proven ability to manage complex projects and market requirements
  • Performance and analytical mindset (metrics, KPI's and measurement frameworks)
  • Proven ability to work within a technical environment (translating and aligning business to technical requirements)
  • Excellent English language both written and verbal is a must, French would be an advantage

You will be successful in this role, if you are:

  • Curious and passionate about all things digital
  • Comfortable with a fastpaced environment
  • Communicative
  • Collaborative and proactive

What you can get - Benefits:

  • A competitive pay with an annual bonus and an attractive benefits package including health allowance, sport activities and trainings
  • Complex environment of working with multiple stakeholders, professional support and possibility to share knowledge and best practices
  • Ongoing development opportunities in a multinational environment that will inspire you to grow professionally and personally
  • Wide variety of projects and tasks, ambitious goals and independence in achieving them
  • Dynamic and innovative spirit with a constant quest to do things better
  • Flexi working hours, home office possibilities
  • Modern office in a convenient location

Recruitment process:

Thank you very much for your interest in the role. You are welcome to apply.

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