Global Marketing

vor 1 Woche

Zürich, Zürich, Schweiz ABB Vollzeit

Global Marketing & Communications Manager - Pulp & Paper

:

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.

At ABB, we have the clear goal of driving diversity and inclusion across all dimensions:
gender, LGBTQ+, abilities, ethnicity and generations.

Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

:


As the Global Communications and Marketing Manager for ABB Pulp & Paper, you will play a pivotal role in developing and executing global communication and marketing strategies for our industry-leading business line.

You will be responsible for enhancing the company's brand reputation, driving global marketing initiatives, and fostering effective communication with key stakeholders, customers, and internal teams.

This position requires a strong blend of strategic thinking, creative vision, and exceptional communication skills to deliver impactful results.

This position is part of the Pulp & Paper Business Line management team, working closely with the product management team, sales, and global communications community to identify growth opportunities and integrate them into the global communications strategy.


This position reports to

:

Global Division Communications Manager

Your responsibilities

:

  • Develop and implement the global communications and marketing strategy for ABB Pulp & Paper, aligned with the overall business objectives, division communication strategy and brand guidelines.
  • Build and maintain a strong brand presence for ABB in the global pulp and paper industry, ensuring consistent messaging across all communication channels.
  • Create compelling marketing campaigns, including digital marketing, content marketing, social media, advertising, trade shows, and events, to promote ABB's products, solutions, and services for the business line.
  • Collaborate with crossfunctional, other business line and country teams to gather market insights, understand customer needs, and identify opportunities for innovation and growth.
  • Manage the creation and production of highquality marketing collateral, such as brochures, presentations, videos, case studies, technical papers and white papers, to support sales efforts and drive customer engagement.
  • Develop and maintain relationships with key industry influencers, media outlets, and trade associations to increase brand visibility and thought leadership. Leverage media relations to secure coverage for Business Line announcements.
  • Support product launches by developing comprehensive communication and marketing plans that effectively promote new products, generate awareness, and drive customer adoption in collaboration with product management and sales teams.
  • Drive product / industry positioning exercises to develop messaging that helps underscore value and differentiation and resonates with target audience
  • Implement digital marketing strategies to stimulate demand and generate high quality leads aligned with sales.
  • Ensure effective internal communications by developing and implementing internal communication plans, including newsletters, intranet content, town halls, executive communications and employee engagement initiatives.
  • Measure and analyze the effectiveness of communication and marketing activities, utilizing key performance indicators (KPIs) and datadriven insights to optimize strategies and improve results.
  • Manage a small team of communication and marketing professionals who are focused on key pulp and paper local markets, providing guidance, mentorship, and support to ensure their professional growth and achievement of departmental goals.
  • Stay abreast of industry trends, competitive landscape, and emerging technologies to identify new opportunities for communication and marketing innovation within the pulp and paper industry.
  • Own and manage the marketing budget for Business Line Pulp & Paper, and ensure budget alignment with quarterly cost tracking

Your background

:

  • 10+ years of marketing or marketing communications experience in a B2B environment (prefer technical/ industrial environment)
  • Proven experience in global communications and marketing roles, preferably in the industrial sector, with a focus on B2B marketing.
  • Demonstrated ability to develop and execute successful global marketing campaigns, utilizing a variety of channels and tactics.
  • Product marketing experience that includes supporting existing and new offerings
  • Exceptional written and verbal communication skills, with the ability to craft clear, concise, and compelling messages for various audiences.
  • Proficiency in digital marketing techniques, including SEO, SEM, social media marketing, and marketing automation platforms.
  • Experience managing and coordinating external agencies and vendors to deliver highquality marketing m

  • Freelancer Marketing Als Puma Markenbotschafter

    vor 1 Woche

    Zürich, Zürich, Schweiz cip marketing Vollzeit

    **Intro**:Pizza ausfahren, Pakete zustellen oder Regale einräumen? Kann man machen, muss man aber nicht. Wenn Du lieber direkt in Deine Zukunft investieren willst und von einer Karriere im Marketing träumst, dann gehe den ersten Schritt und werde Markenbotschafter / Brand Ambassador für **PUMA**.Bei cip (Schweiz) GmbH erwartet Dich ein junges, kreatives...

  • Global Performance Marketing Lead

    vor 1 Woche

    Zürich, Zürich, Schweiz On AG Vollzeit

    At a Glance:We are looking for an entrepreneurial and experienced Global Performance Marketing Lead for our Direct-to-Consumer business. You'll be an integral part of the Global Center of Excellence based in Zurich. You will be working across a cross-functional team with tactics connected to customer acquisition, retention and brand building driving the...

  • Mitarbeiter in Marketing

    vor 1 Woche

    Zürich, Zürich, Schweiz Global Personal Partner Vollzeit

    **EINFÜHRUNG**: Unser Beruf und unsere Leidenschaft «HR-Management».Global Personal ist ein eigenständiges Unternehmen der Interiman Group SA mit über 100 Mitarbeitenden, die an 21 Standorten in der Deutschschweiz ein komplettes Programm von Dienstleistungen im Bereich Human Resources anbieten.Wir suchen für unseren Kunden, im **Zürcher Oberland**,...

  • Sr Manager Global Marketing Meningococcal Vaccines

    vor 1 Woche

    Zürich, Zürich, Schweiz Pfizer Vollzeit

    ROLE SUMMARYPfizer Vaccines aspires to fundamentally transform infectious disease prevention by driving the paradigm shift for vaccination across stakeholders so people of all ages can live longer and healthier lives.The Senior Manager Global Marketing In-Line Meningococcal Vaccines will join the global commercial team, responsible for the in-line...

  • Marketing Und PR Manager

    vor 1 Woche

    Zürich, Zürich, Schweiz Global Personal Partner Vollzeit

    **EINFÜHRUNG**: Unser Beruf und unsere Leidenschaft «HR-Management».Global Personal ist ein eigenständiges Unternehmen der Interiman Group SA mit über 100 Mitarbeitenden, die an 21 Standorten in der Deutschschweiz ein komplettes Programm von Dienstleistungen im Bereich Human Resources anbieten.Für unseren Kunden im **Grossraum Zürich*****suchen wir...

  • Global Consulting Business Support, 20-40%

    vor 1 Woche

    Zürich, Zürich, Schweiz Switzerland Global Enterprise Vollzeit

    Über unsSwitzerland Global Enterprise (S-GE) ist die offizielle Schweizer Organisation für Exportförderung und Standortpromotion mit Standorten in allen Schweizer Landesteilen und in 31 Ländern mit rund 200 Mitarbeitenden. Wir unterstützen Schweizer KMU bei ihrem internationalen Geschäft und innovationsstarke ausländische Unternehmen bei ihrer...

  • Digital Marketing Manager, Global

    vor 1 Woche

    Zürich, Zürich, Schweiz Open Systems AG Vollzeit

    Do you have a passion for digital marketing, a knack for leveraging cutting-edge tools, and a proven ability to collaborate across product management, sales, and creative teams to drive impactful campaigns? This job is for you:Digital Marketing Manager, GlobalThe role:We are looking for an innovative Performance Marketing Manager (M/F/d). Become part of our...

  • Head of Global Product Marketing, Building and Home

    vor 1 Woche

    Zürich, Zürich, Schweiz ABB Vollzeit

    Head of Global Product Marketing, Building and Home Automation Solutions (BHAS):Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities,...

  • Global Account Manager

    vor 1 Woche

    Zürich, Zürich, Schweiz Michael Page Vollzeit

    The Global Account Manager (m/f/d) will be responsible for achieving sales targets, managing retailer inventory and orders, and leading new product introductions, by carrying out the following task areas:Achieves sales targets with retailers across all regions and product linesMonitors and manages retailer inventory levels and orders to ensure accurate sales...

  • Praktikum Marketing

    vor 1 Woche

    Zürich, Zürich, Schweiz International SOS Vollzeit

    **Willkommen bei International SOS**:Studierst Du noch oder hast Du Dein Studium bereits abgeschlossen und möchtest Du praktische Erfahrungen bei einem internationalen Marktführer sammeln?Interessierst Du Dich für das Marketing?Dann bewirb Dich jetzt für ein Praktikum im Bereich Marketing (m/w/d) und werde ein Teil unseres internationalen Teams bei...

  • Marketing Manager

    vor 1 Woche

    Zürich, Zürich, Schweiz Hitachi Energy Vollzeit

    At Hitachi Energy our purpose is advancing a sustainable energy future for all. We bring power to our homes, schools, hospitals and factories. Join us and work with fantastic people, while learning and developing yourself on projects that have a real impact to our communities and society.Bring your passion, bring your energy, and be part of a global team...

  • Director Commercial Marketing Operations

    vor 1 Woche

    Zürich, Zürich, Schweiz Sonova Vollzeit

    Who we areYou enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team.Above all, you want your work to matter: Welcome to our world At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life's unforgettable...

  • Leiter Marketing

    vor 1 Woche

    Zürich, Zürich, Schweiz SPS Holding AG Vollzeit

    WIR VERBINDEN DIE PHYSISCHE UND DIE DIGITALE WELT- SPS ist der führende Outsourcing-Anbieter von innovativen Dienstleistungen in Geschäftsprozessen und Datenmanagement. Schweizer Qualität gepaart mit globaler Präsenz machen SPS zum verlässlichen Partner für Prozessoptimierung und intelligenter Automatisierung. Mit unseren ganzheitlichen Lösungen...

  • Marketing , Client Marketing Manager, Central

    vor 1 Woche

    Zürich, Zürich, Schweiz TIAA Vollzeit

    Overview of the RoleThis role is an exciting opportunity for an experienced Client Marketer to develop, manage, execute and measure effective integrated marketing campaigns to engage clients and generate new leads within the Central European market. The role is integral to support the growth of the European business, with a strong focus on the German...

  • Associate Director Integrated Marketing

    vor 1 Woche

    Zürich, Zürich, Schweiz Tecan Trading AG Vollzeit

    Tecan Trading AGEver wondered how your skills and unique background could impact the world of tomorrow? Join our Global Marketing team and bring your passion and talent to work.Associate Director Integrated MarketingMännedorf, SwitzerlandYour contributionResponsibilities will includeDevelop a global strategic marketing plan in collaboration with Product...

  • Intern Marketing

    vor 1 Woche

    Zürich, Zürich, Schweiz Rothschild & Co Vollzeit

    About UsAs one of the world's largest independent financial advisory groups, we know that it takes a distinct perspective to make a meaningful difference to our clients' business and wealth.Rothschild & Co is a global and family-controlled group. We provide M&A, strategy and financing advice, as well as investment and wealth management solutions to large...

  • Global Customer Manager

    vor 1 Woche

    Zürich, Zürich, Schweiz Coca-Cola Vollzeit

    What You'll Do for UsDevelop impactful and forward-thinking insights for operating unit, customer, and category-level digital business performance and opportunities, including industry/economic analysis, trend identification and impact sizing, and ad-hoc analysis.Manipulate and analyze large data sets to distill actionable insights from data and convey...

  • Global Demand Planner

    vor 1 Monat

    Zürich, Zürich, Schweiz On AG Vollzeit

    ‹ Back to jobsGlobal Demand PlannerLocation: ZurichApply for this roleSupply ChainSupply ChainIn shortWe are looking for a highly motivated and experienced Global Demand Planner. In this role you will be responsible for long term demand forecasting, consolidating regional demand signals, analyzing and translating findings into risks and opportunities....

  • Global Demand Planner

    vor 3 Wochen

    Zürich, Zürich, Schweiz On AG Vollzeit

    ‹ Back to jobsGlobal Demand PlannerLocation: ZurichApply for this roleSupply ChainSupply ChainIn shortWe are looking for a highly motivated and experienced Global Demand Planner. In this role you will be responsible for long term demand forecasting, consolidating regional demand signals, analyzing and translating findings into risks and opportunities....

  • Marketing Manager

    vor 1 Woche

    Zürich, Zürich, Schweiz Open Systems AG Vollzeit

    **About Open SystemsOpen Systems delivers cybersecurity beyond expectations. We partner with organizations to boost the security performance of their digital transformations. Our award-winning Managed Detection and Response (MDR) and Secure Access Service Edge (SASE) services connect and protect customers today, while increasing their security maturity for...