Head of Marketing

vor 1 Woche

Zürich, Zürich, Schweiz digitalswitzerland Vollzeit
digitalswitzerland is a Swiss-wide, cross-industry initiative aiming to transform Switzerland into a leading digital nation.

Under the umbrella of digitalswitzerland, more than 200 association members and non-political foundation partners work together transversally to achieve this goal.

Starting from May, we are looking for a Head of Marketing & Communications (M/F/d %. In this position, you are leading a dynamic team at the heart of digital transformation and innovation.


Our Non-profit Association for a digital nation is dedicated to advancing digital innovation and promoting digital literacy and inclusion across the country.

As the Head of Marketing and Communications, you will play a key role in achieving our mission by developing and implementing marketing and communication strategies that increase our visibility, engagement, and impact.

Tasks

Strategy:
reporting to the CEO, you have full ownership over our communications strategy and deliver campaigns that drive brand, reputational and member growth

  • Manage the marketing and communications budget, ensuring that resources are allocated effectively and efficiently
  • Oversee the production of all marketing and communications materials, press releases, and social media content
  • Storytelling: identify and frame stories that bring our vision to life and that strengthen our reputation
  • Identify target audiences and create marketing campaigns to reach them effectively
  • Develop and manage the organisation's brand identity and messaging
  • Identify and build relationships with key stakeholders, including members, partners, and media outlets
  • Provide communications and strategy support and liaison to all eight project leads on how best to communicate projects / topics
  • Provide communications and strategy support and liaison to all eight project leads on how best to communicate projects/topics am members are working effectively and efficiently
  • Colead member engagement efforts and initiatives to increase member satisfaction and retention
  • Lead the ongoing rollout of a membersonly platform with a focus on delivering a highquality user experience
  • Stay uptodate on the latest trends and best practices in marketing and communications, and share knowledge and expertise with the rest of the organisation

Requirements:

  • Master's degree in marketing, communications, or a related field
  • Minimum of 7 years of experience in marketing and communications, with at least 3 years of experience in a leadership role
  • Strong knowledge of digital marketing, social media, and content marketing best practices
  • Excellent verbal and written communication skills in German, with a proven ability to craft clear and compelling messages; fluency in English is essential as it is our business language
  • Excellent oral and written communication skills in German with a proven ability to formulate clear and convincing messages; fluency in English is essential as it is our business language
  • Ability to manage multiple projects and priorities in a fastpaced environment
  • Demonstrated experience managing a team of marketing and communications professionals
  • Strong analytical and problemsolving skills
  • A team player who is positive, hands on and able to get the best out of a team
  • Knowledge of the digital transformation and innovation landscape is a plus

Benefits:

  • Varied tasks and creative freedom in a lively working environment await you
  • Flexible working hours
  • Work location Zurich / as an Impact Hub member, several office locations in Zurich are also available / home office

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