Cns Global Product Manager
vor 2 Wochen
CNS Global Product Manager for our client, a very important international pharmaceutical industry based in the beautiful Lugano area.
Full-time Job: 40% remote 60% on site
TASKS AND RESPONSIBILITIES
- Develop and implement global Brand Plan in full coherence with company's strategy
- Support affiliates delivery of local brand plans
- Ensure endtoend responsibility & accountability for the systematic commercial development of product(s) from launch preparation, execution, onmarket support and obsolescence
- Oversee marketing communication strategy incl. agency selection, branding management (e.g., branding guidelines, promotional items and materials), budget decisions, event management, clear positioning, messaging
- Design and execute promotional activities (Detail aids, Message scripts, Advertising, Congresses, etc.)
- Develop the selling model for the product (call flow, commitment continuum) and ensures execution at a local level
- Oversee market research, sales evolution, demand planning and relevant KPIs related to product(s)
- Develop product(s) 5year plan and budget with focus on countries and at HQ level
- Lead, manage and monitor productspecific competitor activities and development of action
- Develop and negotiates global sales target; leads consensusbuilding activities with Head of CNS Therapeutic Areas to address them
- Partner with the Medical Affairs team to optimize the brand performance (medical activities, KOL development, symposium preparations, etc.)
- Cultivate and develop Key Opinion Leaders, product advocates, speakers
- Recruits and manages external vendors
KNOWLEDGE AND SKILLS
- scientific or economics Bachelor Degree
- experience in the pharmaceutical industry in a marketing / sales position for specialty products, CNS preferably
- proficient user of Excel, PowerPoint, Tableau, Power BI and IQVIA data management
- expert in product positioning and branding
- demonstrated experience of translating science into marketing messages or experience with product development projects
- solid communication skills
- able to lead and influence cross-functional teams within a complex global matrix environment
- strategic thinking
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