Business Insights

vor 1 Woche

Lausanne, Waadt, Schweiz British American Tobacco Vollzeit

BAT is evolving at pace - truly like no other
organization.**
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey

BAT SWITZERLAND IS LOOKING FOR A BUSINESS INSIGHTS & PLANNING EXECUTIVE

SENIORITY LEVEL:
Experienced professional

FUNCTION:
Marketing / SP&I (New categories)

LOCATION:
Lausanne, Switzerland

REPORTS TO:
Senior Insights & Foresight Manager CH & Austria

ROLE POSITIONING AND OBJECTIVES

  • Ensure OTIF and accuracy of reports delivered according to the business cycle process (both internal and external stakeholders).
  • Generate Insights on market trends and provide share forecast on a constant forwardlooking perspective.

WHAT YOU WILL BE ACCOUNTABLE FOR

Forecasting and Planning

  • Lead and maintain the best accurate Total Market THP share forecast
  • Align the BAT share forecast with the Demand and Supply Team during the monthly cycle planning process
  • Management of the share forecast Macro impactors
  • Management of adhoc requests (analysis the cause of an underperforming brand)
  • Manage and maintain the THP consumption modelling tool

Strategic Reporting

  • Ensure OTIF and reliability of reports delivered according to the business cycle process (both internal and external)
  • Ensure that all relevant marketing information (reports/dashboards) is accurate and available to meet company business needs
  • Ensure planning reporting to above market is performed on time in full

Business insight generation

  • Continuously analyze and interpret market, brand and segment dynamics
  • Assess data, surveys to generate insights on market trends

Competition intelligence

  • Centralize all competition information and ensure user friendly restitution to the business
  • Proactively engage with all relevant functions to ensure qualitative and exhaustive gathering of all local competition information

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

Knowledge & Skills

  • Good mastery of Tableau/ Microsoft BI/ Excel
  • Excellent command of written and spoken English; French or German would be a plus
  • Forecasting techniques
  • Competitive analysis
  • Data collection
  • High level of attention to detail, through analytical skills, rational decision making
  • Strong interpersonal skills and being a team player
  • Seek for efficiency, solution oriented

Experience

  • Ideally 3 years of experience in tobacco or a similar FMCG category
  • Preferably some experience in Brand or Trade marketing
  • Experience in working with complex planning process and numerous stakeholders
  • Experience of interpreting marketing information data and presenting conclusions to middle and/or Senior management

WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.
See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building worldclass capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women's Day Best Practice winner
  • Seal Award winner one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT.

We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.

**Come bring your difference

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