Digital Marketing Specialist, EMEA

vor 3 Wochen

Lausanne, Waadt, Schweiz BRP Vollzeit

As a key contributor in BRP's digital transformation, you will lead and participate in digital initiatives working alongside our brand teams, agency partners, and cross-functional Centers of Excellence.

Based in Lausanne, and reporting to the Global Strategic Planner, you will play a pivotal role in planning & managing digital projects in the EMEA region, creating best-in-class digital experiences, and driving the most value in the moments that matter. Applying a strategic, customer-focused, and data-driven mindset, you will dive into data and deliver insights that drive decision-making across the EMEA region. In this essential, customer-centric role, you will help us propel our digital ecosystem to the next level.

YOU'LL HAVE THE OPPORTUNITY TO:

1. Project Planning and Strategy

- Work closely with stakeholders to define project objectives, understand requirements, and ensure alignment with business strategy.

- Collaborate with PMO, Web, Marketing, and other cross-functional teams on developing and implementing comprehensive project plans, timelines, and deliverables.

- Identify potential risks and challenges in project lifecycles and develop proactive mitigation strategies.

- Manage budgets effectively and support stakeholders with digital budget allocation, ensuring resources are allocated optimally.

2. Data & Insights

- Synthesize numerous data sources to develop meaningful insights and compelling recommendations, driving business decisions and informing project planning

- Guide stakeholders in target setting to improve digital performance and marketing effectiveness

- Support in the creation and optimization of reports and dashboards

- Collaborate with internal experts and agencies in assessing market trends, brand health, funnel health, content engagement, consumer insights, etc.

3. CRM, Email Marketing, and Lead Management

- Collaborate with CRM, brand teams, and agencies to build and execute email marketing campaigns, deploy CRM projects, and drive business growth through CRM.

- Conduct ongoing assessments to improve performance, efficiency, and profitability

- Own regional lead management processes

4. Demand Generation

- Collaborate with Performance, brand, and agency teams and support on media planning, implementation, and campaign optimization (social, search, programmatic)

- Ensure holistic, 360° paid media performance efforts across brands and channels aligned with overarching business objectives

YOU'LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

- 5-7+ years of professional experience including 5 years in digital marketing

- Strong knowledge of digital project management best practices

- Strong knowledge of digital marketing trends, technologies, and consumer behavior

- Strong knowledge of Google Analytics

- Experience with data visualization platforms (Looker Studio, Power BI), paid media platforms (Google Ads, Meta Ads Manager) and CRM tools (Salesforce)

- A collaborative mindset and working style with excellent communication skills

- The ability to adapt your style to the context and maturity of the team(s) you're working with

- The ability to work in a fast-paced and dynamic environment

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

WELCOME TO BRP

We're a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 23,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it's not about the destination; It's about the journey.

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