CRM & Marketing Coordinator

vor 2 Wochen

Genf, Genf, Schweiz Bulgari S.P.A Vollzeit

Company:
Bulgari S.P.A

  • Country / Region : Switzerland
  • City : GENEVA
  • Business group: Watches & Jewellery
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 3 years
  • Reference No: BULG07232
  • Date of publication:

POSITION
Founded in 1884, Bulgari's name has today become emblematic of Italian excellence.

Perfectly blending tradition and modernity, Bulgari uses its rich history to inspire audacious designs and produce truly colorful creations making us unique.

Internationally renowned, from our roots in jewelry and watches we have branched out into accessories, perfumes, and luxury resorts. Excellence, enthusiasm, and passion are the chemistry of everything we do.

In order to reinforce our Swiss team based in Geneva, Bulgari is looking for a

CRM & Marketing Coordinator


Reporting directly to our Omnichannel & Events Manager, you will foster the spread of CRM culture among all Bulgari stores company involving all relevant actors in a positive cycle of performance improvement and innovation, putting customers at the top in each, and every planned and launched initiative.


You will promote, develop, and manage the One-to-One communication program, including commercial and delight activities set according to client's purchasing propensity, needs and culture to keep Bulgari in a top-of-mind position.

You will provide analytics and reporting tools to local team and monitor the results for adjustment.

Accountabilities
-
CRM coordination

  • CRM performance monitoring: monitor KPI and metrics to engage/convert new clients and improve retention/lifetime value of existing ones.
  • Perform customer data analysis to make recommendations on sales and marketing.
  • Best practice sharing with HQ & peers, ensuring a smooth and efficient adoption of new tools & features, working hand in hand with instore CRM Key users.
  • CRM content creation: onetomany communication / Catalogs / DEM campaigns.
  • Provide targeted lists of clients / prospects to store manager to secure attendance of identified client to events.
  • Be the market referent for Customer service team queries linked to CRM (BAA, Facilitated sales).
  • Provide guidelines, CRM onboarding trainings and full support to local sales teams.
  • Manage the local CRM budget.
-
Digital/web

  • Be the market referent for corporate website updates.
  • Update Store locator.
-
Marketing

  • Coordination & participation of regionals and internationals events.
  • Followup of the budget (new supplier creation, purchase order management, invoices followup).
  • Adhoc support on transversal projects.

PROFILE


You have a master's degree in marketing or Business School with 2-3 years' experience on CRM management, ideally in Retail.

Service and result-oriented, you are team player with a positive mindset.


You have very strong analytical skills in addition to knowledge of analytical or database software, particularly CRM (Salesforce), and good command of Google analytics.

You have a strong business acumen and are capable of transforming figures analysis into business recommendations.

Curious, you are willing to discover and evolve within a fast-paced luxury retail environment.

Highly self-motivated, well organized, you have sharp attention to details.

With strong project management and time management skills, you can work under pression and on multiple projects simultaneously.

Hands-on, you are willing to travel in Switzerland among our stores.

Finally, you speak French and English, German and/or Italian are an advantage.

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