Head of CRM
vor 2 Wochen
Are you an expert in CRM and like challenges? It's the perfect match
AufgabeSince 1976, Decathlon has fulfilled its mission of "Moving People through the Wonders of Sport". Decathlon is a company with nearly 105,000 teammates worldwide, 2,000 stores in 70 countries, 85 product brands, 40 industrial processes.
Products, industrial processes and value chain are at the heart of our company's business. They aim for an experience enriched by excellent "digital and physical" products, based on innovative technologies and components, so that customers and users have a high-value experience for them. This is how we will achieve lasting membership and real consent to our ecosystem.
We aim to generate content capable of mobilizing our customers and Sport Users, all over the world. We want to develop attractive content and solutions faithful to our values, purpose and skills. Services that accompany and highlight the transformation of Decathlon, evolves our brand image towards a more inspiring and innovative point.
YOUR MISSIONSYour role consists in building a customer Center of Excellence inside the E-commerce Team. It's a job creation - everything has to be built ;)
You will create a manage a small team of experts and your ultimate mission is to improve loyalty KPIs (activation rate / CRC / etc.) through the identification and deployment of suitable and personalized marketing touchpoints that you will develop through multiple channels (emailing, notifications, events, website personalisation, etc).
If the marketing touch points are mainly digital, your customers' focus embraces the omnichannel environment of Decathlon, Store & Ecommerce.
Supported by the Data Team, your CRM team masters the customer base insights (events, profiles, segmentation, etc.) and determines targets, frequency, and means of contact adapted to increasingly refined customer segment journeys (who/when/how).
You will be reporting directly to the Chief E-commerce Leader of Decathlon Switzerland.
YOUR TASKS- Design and execute the CRM strategy, through various marketing touchpoints, focusing on customer acquisition, retention, loyalty, activation to create a customer centric approach throughout all sales channels (digital and stores).
- Identify and analyze customer data to understand profile, behaviors, preferences and trends, using these insights to develop targeted marketing strategies.
- Establish KPIs to assess the effectiveness of CRM campaigns, optimize performance, and ensure a positive return on investment using AB test and control groups.
- Duplicate technologies "almost" ready to plug for automated emailing. (best practices, product recommendation algorithm, triggered email, automated touch points).
- Deploy of local commercial plan for a "one to few" audience. (Creation of campaigns in Salesforce, ex. BackToSchool, BlackFriday, , sent with accurate targeting rules)
- Deploy local strategies for personalized and geolocalized touchpoints. (cross customer data with local events, and create small but accurate local audiences to engage with Swiss events).
- Mastery of customer KPIs, segmentation and predictive models. (map customer base, identify granular KPIs to measure the evolution of customer base, create segments of "recency-frequency" crossed with sport preferences).
- Set and deploy a powerful optin recruitment strategy (promote our Membership program and other realistic assets, valuable for customers as good reasons to stay connected to Decathlon. Increase, in this way, your optin base with real interested customers or prospects).
- Promote our Membership program and other valuable assets, inviting customers with good reasons to stay connected to Decathlon and increase your opt-in base of customers or prospects).
- Expand CRM to other channels than email. (push notification, SMS, personalization of the web )
- Define the CORE of CRM action in Switzerland, and clarify the MAKE internally or BUY from third parties.
- Build solid human foundations, experts & partners, contribute to build a team spirit that is collaborative and entrepreneurial, and nurture future leaders,
- Onboard all the players, marketing, stores, data enabling a customer centric approach.
- Data will guide your daily work, in strict collaboration with the DATA team of which you will be customer and provider at the same time
- Move forward as an entrepreneur, take initiatives, share learnings from success and from failures as well.
- Convert, personalizing marketing touchpoints promoting DECATHLON's unique and useful value proposal, offer, relationship and services.
YOUR PROFILE
- Minimum of 5 years of successful experience in key CRM roles, preferably within the e-commerce retail sector
- + At least 2 years' successful experience as a leader at the head of / strategy builder
- Proven experience in data analysis and data-driven decision-making to optimize CRM performance
- Project-driven people, entrepreneurial mindset, enthusiastic about the company's mission
- Successful project writing experience, visionary and the ability to execute a plan
- You're enthusiastic-positive, you smile and you see every change as an opportunity to progress by systematically finding solutions
- Enjoys doing, supporting, training, working with and getting people to do things, and knows how to demonstrate these skills
- Fluency in English and at least French or Swiss German
- Deep understanding and knowledge of the Swiss Customers
- Knowledge of SaleForce is an asset
- And of course, you're passionate about sport
Location: Geneva (the digital team is mainly based in Geneva. Regular trips are to be expected in Lausanne where our Swiss headquarter is located)
Date: ASAP
KompetenzenCRMManagementEnglishData analysisEntrepreneurship-
Head of Digitalization
vor 2 Wochen
Genf, Genf, Schweiz ICRC - International Committee of the Red Cross VollzeitContextAt the end of 2023, the ICRC deployed its Institutional Strategy for 2024 – 2027, which provides a contemporary view of its mandate. Digital is an essential component of this strategy with a dedicated specific objective to " enhance operational capacities, support a leaner, more agile and cost-efficient organisational model and increase...
-
Head of Cross-Media
vor 2 Wochen
Genf, Genf, Schweiz ICRC - International Committee of the Red Cross VollzeitContextThe Head of Cross-Media is a senior management position within the communication division at ICRC headquarters in Geneva. Together with other communication leaders, the postholder will play a key role in implementing the [ICRC's Communication Strategy]) and in ensuring communications activities dovetail closely with the priorities of the Institutional...
-
Head of Finance
vor 3 Wochen
Genf, Genf, Schweiz Page Executive VollzeitAbout Our Client Established in 1947, the International Organization for Standardization (ISO) is a prominent non-governmental organization spanning 171 countries based in Geneva. ISO's mission is to foster global trade and collaboration by developing International Standards across various fields. With a vast portfolio of over 25,000 standards, ISO ensures...
-
Head of Finance
vor 1 Woche
Genf, Genf, Schweiz Page Executive VollzeitAbout Our Client Established in 1947, the International Organization for Standardization (ISO) is a prominent non-governmental organization spanning 171 countries based in Geneva. ISO's mission is to foster global trade and collaboration by developing International Standards across various fields. With a vast portfolio of over 25,000 standards, ISO ensures...
-
Head of IT Reservation and Inventory Platforms
vor 3 Wochen
Genf, Genf, Schweiz MSC Cruises SA VollzeitADV03838ADV03838/head-of-it-reservation-and-inventory-platforms-genevaHead of IT Reservation and Inventory PlatformsInformation Technology21MSC CRUISESMSC Cruises S.A. - Company Global Headquarters - GenevaAvenue Eugène-Pittard, Geneva, Switzerland SwitzerlandCH-GECHGeneva
-
Head of Financial Planning, Performance
vor 2 Wochen
Genf, Genf, Schweiz WEF - World Economic Forum VollzeitThe World Economic Forum, committed to improving the state of the world, is the international organization for public-private cooperation.The Forum engages the foremost political, business and other leaders of society to shape global, regional and industry agendas.Why are we hiring?The Forum is currently searching for a Head of Financial Planning,...
-
Head of Enterprise Architecture COO_IT
vor 3 Wochen
Genf, Genf, Schweiz UNION BANCAIRE PRIVEE, UBP SA VollzeitKarriere und Ausbildung VacanciesOffene Stelle :Head of Enterprise ArchitectureZweigstelle :GenevaEintrittsdatum : Arbeitszeit :100%Domain :COO_ITShareemail printHead of Enterprise ArchitectureDescriptionThe Bank's entire operations are managed by COO Division and are headed up by the Chief Operating Officer. It strives to provide both in-house and external...
-
Head of Institutional Client Onboarding
vor 3 Wochen
Genf, Genf, Schweiz UNION BANCAIRE PRIVEE, UBP SA VollzeitKarriere und Ausbildung VacanciesOffene Stelle :Head of Institutional Client Onboarding & Rebate ManagementZweigstelle :GenevaEintrittsdatum : Arbeitszeit :100%Domain :ICShareemail printHead of Institutional Client Onboarding & Rebate ManagementDescriptionThis position offers growth opportunities towards a role overseeing wholesales & Institutional clients...
-
Head of Compliance
vor 2 Wochen
Genf, Genf, Schweiz TMF Group VollzeitWe never ask for payment as part of our selection process, and we always contact candidates via our corporate accounts and platforms. If you are approached for payment, this is likely to be fraudulent. Please check to see whether the role you are interested in is posted here, on our website. About TMF Group TMF Group is a leading provider of critical...
-
Property Management Head of Branch Romandie
vor 2 Wochen
Genf, Genf, Schweiz Allianz Suisse Versicherungs-Gesellschaft AG VollzeitProperty Management Head of Branch RomandieTrouver d'autres offres d'emploiNiveau de poste: Professionnels Lieu: Genève / Genf, Genève, CHDomaine de compétence: Immobilier Unité/Direction: Allianz Suisse Nom de l'employeur: Allianz Suisse Immobilien AG Type de poste: Temps plein Emploi à distance: Travail hybride Recrutement: Permanent ID: 46677 Cluster...
-
Property Management Head of Branch Romandie 100%
vor 1 Woche
Genf, Genf, Schweiz Allianz Suisse Versicherungs-Gesellschaft AG VollzeitProperty Management Head of Branch Romandie 100% (f/h/d)Trouver d'autres offres d'emploiNiveau de poste: Professionnels Lieu: Genève / Genf, Genève, CHDomaine de compétence: Immobilier Unité/Direction: Allianz Suisse Nom de l'employeur: Allianz Suisse Immobilien AG Type de poste: Temps plein Emploi à distance: Travail hybride Recrutement: Permanent ID:...
-
Head, Operations and Support Section
vor 3 Wochen
Genf, Genf, Schweiz World Intellectual Property Organization VollzeitJob DescriptionDescription –>The post is located in the Operations and Support Section, PCT Information Systems (PCTIS) Division. The Division implements the ICT management framework for the portfolio of business applications supporting the PCT, a highly successful patent filing treaty. The Division comprises four Section, of which the Operations and...
-
High Jewelry Business Development Intern
Vor 5 Tagen
Genf, Genf, Schweiz Richemont VollzeitHigh Jewelry Business Development Intern « Always do better than necessary » is not only our founder's motto; it is also the mindset that drives us every day to do what has never been done before Have you ever thought about becoming a member of the Piaget Family? If you are:Curious, rigorous and organized Open-minded A team player with an analytical...
-
business development
Vor 4 Tagen
Genf, Genf, Schweiz LALIVE SA VollzeitGeneva (GVA)BUSINESS DEVELOPMENT & MARKETING EXECUTIVEOur international Business Development and Marketing team is looking...Our international Business Development and Marketing team is looking for bright and motivated candidates, with a passion for delivering top-quality work and a real desire to be part of a dynamic international environment. Reporting to...
-
Account Manager
vor 4 Wochen
Genf, Genf, Schweiz Bank Julius Bär & Co. AG VollzeitAt Julius Baer, we celebrate and value the individual qualities you bring, enabling you to be impactful, to be entrepreneurial, to be empowered, and to create value beyond wealth. Let's shape the future of wealth management together.The Account Manager PB (AM PB) reaches out to clients in close collaboration with the Relationship Manager (RM) and Team Head...
-
IT Manager H/F
Vor 4 Tagen
Genf, Genf, Schweiz CA Indosuez (Switzerland) SA VollzeitInformations généralesEntité À propos de CA Indosuez (Switzerland) SA CA Indosuez (Switzerland) SA est l'un des établissements de référence de la place financière suisse, figurant parmi les cinq premières banques étrangères du pays. Outre ses activités de Gestion de Fortune en Suisse, au Moyen Orient et en Asie, la banque est également active...
-
IT Manager H/F
vor 3 Wochen
Genf, Genf, Schweiz CA Indosuez (Switzerland) SA VollzeitInformations généralesEntité À propos de CA Indosuez (Switzerland) SA CA Indosuez (Switzerland) SA est l'un des établissements de référence de la place financière suisse, figurant parmi les cinq premières banques étrangères du pays. Outre ses activités de Gestion de Fortune en Suisse, au Moyen Orient et en Asie, la banque est également active...
-
Deputy Store Manager
vor 3 Wochen
Genf, Genf, Schweiz Bulgari SA VollzeitIn order to strengthen the team in our prestigious boutique in Geneva rue du Rhône, we are recruiting our future Deputy Store Manager As ambassador of the Brand, you will participate actively in the development of revenue and profitability in all store areas: sales, operations and after sales service for High Jewelry, Watches and Accessories; and will...
-
Unit Head Transport and Maritime Sectors
vor 2 Wochen
Genf, Genf, Schweiz International Labour Organization VollzeitJob DescriptionDescription –>The position is located in the Transport and Maritime Unit of the Sectoral Policies Department (SECTOR). SECTOR is responsible for providing support to ILO constituents in addressing employment and labour opportunities and issues in specific economic and social sectors at the global, regional and national levels. The sectoral...
-
Unit Head Transport and Maritime Sectors
vor 2 Wochen
Genf, Genf, Schweiz International Labour Organization VollzeitJob DescriptionDescription –>The position is located in the Transport and Maritime Unit of the Sectoral Policies Department (SECTOR). SECTOR is responsible for providing support to ILO constituents in addressing employment and labour opportunities and issues in specific economic and social sectors at the global, regional and national levels. The sectoral...
