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Marketing BI Analyst
vor 4 Wochen
Job information
Division / Unit: Marketing / Marketing Activities
Contract type: Permanent
Start date: 01.08.2024
Location: Nyon
Main goal
The Marketing BI Analyst is responsible for managing business intelligence and data analytics within the
Marketing division. The position-holder ensures that core marketing reporting is delivered through stable and
appropriate platforms to meet the needs of all stakeholders.
Key responsibilities
1.
Defining key performance indicators (KPIs) and measurements:
- Collaborating closely with marketing stakeholders and business teams to continuously understand their
objectives
- Defining relevant KPIs aligned with business goals
- Establishing success measures and measurement frameworks for marketing campaigns and product launches
Delivering reporting and data analysis:
- Creating and delivering timely, accessible reporting that empowers marketing teams to make data-driven
decisions with actionable insights
- Presenting recurring business reviews across competitions, products, campaigns and channels
- Analysing marketing performance, including the success of product launches, campaign effectiveness and
channel impact, providing actionable insights to optimise marketing strategies
3.
Providing self-service analytics:
- Defining strategies to leverage technology and digital analytics across teams, enhancing marketing metrics and
strategies
- Acting as a technical bridge between business owners and developers/analysts
- Supporting and training key users in self-service analytics, enabling them to conduct their own analyses using
user-friendly tools
- Fostering a culture of continuous improvement
- Collaborating with ICT and data engineering teams to approve data integration into UEFA data platforms,
ensuring data quality and integrity in digital analytics and self-service tools
Profile
Experience required:
- from 4 to 6 years experience in marketing analytics, business intelligence or data management
Education:
- Bachelor's in marketing, business, data science or a related field
- Masters would be a plus
Languages:
- English / Proficient
Additional requirements:
- Strong analytical skills, including the ability to use SQL and to break complex data scenarios down into
digestible components
- Familiarity with digital marketing channels including email, push notifications and paid media platforms (e.g.
DV360, Meta)
- Proven experience in digital performance metrics and analytics (especially GA4)
- An understanding of customer data platform tools and marketing automation platforms
- Proficiency in data visualisation tools (e.g., Looker, Tableau, Power BI)
- Strong communication skills and the ability to present complex data to non-technical stakeholders
- Willingness and ability to recommend and test new ideas, measure success and pivot as needed
- Familiarity with privacy and data-sharing laws such as GDPR
- Detail and process-oriented mindset with strong project management skills
- Ability to build positive working relationships with cross-functional teams
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