Ploom Consumer Experience Manager

vor 1 Monat

Geneve, Schweiz JT International S.A. Vollzeit

 

Ploom Consumer Experience Manager

 

 

Position purpose:

 

In line with the global JTI Corporate Strategy, the Ploom Brand Group is responsible for the long-term strategic development of the Ploom brand, a growing presence in the RRP Heated Tobacco category.

Ploom Consumer Experience Manager:

  • will work in the team developing global brand strategy, communication, and activation tools to build Ploom as a power brand in the RRP HT market.
  • will develop consumer programs to be delivered across all relevant touchpoints on the consumer journey in a full omnichannel way.  This will be done according to the needs of the consumer, trade partners, JTI markets and the short and long-term commercial global business objectives.
  • will provide global leadership and consumer experience management expertise to stakeholders for the long-term strategic development of Ploom. 

 

What will you do – responsibilities:

 

  • Developing multiple brand initiatives and programs to create a personalized Ploom consumer experience and build Ploom’s awareness, acquisition, and loyalty KPIs. The Consumer Experience Manager oversees the various points along the consumer journey. 

  • Consumer Experience Strategies: Analyse existing touchpoints in the customer experience, identify gaps, identify areas for improvement and efficiencies. Collaborate with cross-functional teams to create and maintain a strategic roadmap for the consumer journey.                           
  • Consumer Engagement & Activation programs: Based on market dynamics, performance, and consumer needs, deliver comprehensive set of programs and initiatives for JTI market use that engage the consumer on all stages of their consumer journey, from awareness through to loyalty and advocacy through merchandising, retail, ambassadors, and digital touchpoints amongst others. Conduct sprint or pilot tests with markets to address consumer pain points and propose actionable solutions.
  • Brand Management: act as subject matter expert to ensure all initiatives build towards the broader brand vision and ensure cohesive implementation of the strategy and key equities. Provide quality and timely input for A&SP, SPC, Regional clarification sessions for the Ploom brand. Point of contact for new/existing markets and responsible for brand introduction support. Represent the brand team in key forums and update meetings to ensure markets/regions are aware of key initiatives.
  • Diverse cross-functional projects – deliver strategic brand portfolio initiatives that require collaboration with the full range of M&S Functions (BGs, Commercial Strategy, Strategic Insights, Digital Business Unit etc.) Continuously learn and deploy agile mindset and agile methodologies in daily work to drive efficient implementation of global initiatives, ensure timely communication and updates with key stakeholders
  • Budget ROI measurement: accurate planning and phasing delivering transparency and ensuring efficient utilization of available resources. Input into all HQ reporting requirements in a timely manner. The responsibilities include agencies management, budget management, strategic presentation for sharing with markets and senior management, regular alignment with key stakeholders throughout the business.

 

Who are we looking for – requirements:

 

  • University degree in Marketing or Business Administration
  • 6-10 years proven track record of accomplishments in brand management. International, cross-functional or RRP experience will be considered as a plus
  • Strong strategic, analytical, and creative skills. Curious and thrives in an environment that requires continuous learning and innovation
  • Track record of successful agency management and project management skills
  • Entrepreneurial spirit, self-starter, strong team player, positive energy, flexible and resourceful
  • Open to learning how to work in a corporate, complex, and at times political environment
  • Fluent English verbal and written communication skills                                               

 

What’s in it for you?

 

  • Opportunity to develop the foundations of JTI’s global focus brand beyond tobacco
  • Global perspective and experience, with exposure to the HQ environment and directly working with multiple stakeholders
  • Interaction with international agencies with credentials in building global brands within and outside the tobacco industry
  • Be part of a truly international and diverse HQ M&S organization. Opportunity to build a wide network of new connections in HQ and Markets
  • Opportunities to gain first-hand experience of agile ways of working in Ploom brand group and wider M&S cross-functional projects

                  

Recruitment process:

 

Thank you very much for your interest in the role – we look forward to your application
 

 

  • Experience Innovation Manager

    vor 4 Wochen

    Geneve, Schweiz MSC Cruises Vollzeit

    The Experience Innovation Manager will assist in the implementation and execution of all new concepts, experiences, activities, dedicated spaces and programming in the MSC newbuild portfolio. This role will bring to life concepts and experiences that directly respond to consumer insights and define what is next in terms of the vacation experience while...

  • Experience Development

    Vor 5 Tagen

    Geneve, Schweiz MSC Cruises Vollzeit

    The Experience Development & Delivery Manager will lead in the operationalization & implementation of all new concepts, experiences, activities, and dedicated spaces in the MSC newbuild portfolio. This role will bring to life concepts and experiences that directly respond to consumer insights, operational needs and define what is next in terms of the...

  • Chief, Competition and Consumer Policies Branch

    Vor 4 Tagen

    Geneve, Schweiz United Nations Vollzeit

    **Job Opening** **Job Opening ID**: 230898 **Job Network** : Economic, Social and Development **Job Family** : Economic Affairs (and Sustainable Development) **Category and Level** : Professional and Higher Categories, D-1 **Duty Station** : GENEVA **Department/Office** : United Nations Conference on Trade and Development **Date Posted** : Mar 17,...

  • Communication & Social Manager (M/w/d) - Consumer

    vor 4 Wochen

    Geneve, Schweiz L'Oreal Vollzeit

    **ABOUT US** At L'Oréal, we share a common goal: to create beauty that moves the world. The desire for beauty has existed since the dawn of mankind. It is a universal aspiration that spans time, countries and cultures. And because we are a global leader in beauty, we recognize that everything we do can have a significant impact. Our Swiss headquarters...

  • Digital Experience Project Manager

    vor 1 Woche

    Geneve, Schweiz Richemont Vollzeit

    Critères de l'offre **L'entreprise**: Richemont Richemont Description du poste Digital Experience Project Manager « Always do better than necessary » is not only our founder's motto; it is also the mindset that drives us every day to do what has never been done before! Have you ever thought about becoming a member of the Piaget Family? **If you...

  • Ecrm Excellence Manager

    vor 4 Wochen

    Geneve, Schweiz Indicia Worldwide Vollzeit

    **Who are we?** **Nice to meet you, we’re Indicia Worldwide. **We are a global data and technology led marketing agency who work with some of the world’s biggest brands. We see ROI where others don't. We are the only agency that combines creative, data and technology talent with production and procurement expertise to improve your marketing performance...

  • Manager - Business Transformation 80-100% (M/F/d)

    Vor 4 Tagen

    Geneve, Schweiz BearingPoint AG Vollzeit

    Globalization and digitalization, changing business models, transforming business value propositions, the quest for competitiveness, the need for flexibility and responsiveness, etc. In this complex economic context - involving paradigm shifts - managers must define their company's strategy and their need for operational excellence, regardless of their...

  • Workplace Experience Coordinator 50%

    vor 4 Wochen

    Geneve, Schweiz JLL Vollzeit

    JLL supports the Whole You, personally and professionally. We are looking for a Workplace Experience Coordinator for our Integrated Facilities Management business line. This is a part time position, 20 hours per week. About JLL - We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in...

  • Private Bank

    Vor 6 Tagen

    Geneve, Schweiz JPMorgan Chase Bank, N.A. Vollzeit

    The International Private Bank (IPB) Employee and Client Experience team (ECX) is charged with delivering a first-class experience for our IPB employees, clients and prospects. In a proactive, coordinated and innovative approach, ECX partners across all aspects of the Global Private Bank, including but not limited to: Front Office Advisors, Client Service,...

  • Manager - Sustainability Consulting 80-100% (M/F/d)

    vor 4 Wochen

    Geneve, Schweiz BearingPoint AG Vollzeit

    Road to Net Zero in 2050, compliance to the Responsible Businesses Initiative, the ordinance on duties of diligence and transparency on minerals and metals from conflict zones, child labor, B-Corp certification, end of life item management, circular economy,such a long list of stakes that our clients need to understand, consider and turn into tangibles...

  • Manager, Customer Platforms Reporting

    Vor 4 Tagen

    Geneve, Schweiz Novartis Vollzeit

    **AAA Statement** **Advanced Accelerator Applications, a Novartis company, is an innovative medicines company focused on the development of products for targeted radioligand therapy and precision radioligand imaging. We are committed to transforming patients’ lives by leading innovation in nuclear medicine.** **AAA offers professionals the opportunity to...

  • Roll Out Manager

    Vor 5 Tagen

    Geneve, Schweiz Helvetica Partners Vollzeit

    For one of our client based in Geneva, we are looking for an : Roll out Manager. Our client is deploying their own solution and your role will be to facilitate the deployment of their software in several countries. An excellent command of the English language is a MUST. Your missions: - Manage project deliverables. - Organize, give a deadline of the...

  • Invent - Manager HR Strategy & Consulting (M/F/d)

    vor 2 Wochen

    Geneve, Schweiz Capgemini Invent Vollzeit

    **Be part of our journey**: As the digital innovation, design and transformation brand of the Capgemini Group, Capgemini Invent enables CxOs to envision and shape the future of their businesses. Located in nearly 40 studios and more than 60 offices around the world, it comprisesa 10,000+ strong team of strategists, data scientists, product and experience...

  • CRM Manager

    Vor 5 Tagen

    Geneve, Schweiz The Source World Connection Vollzeit

    **CRM Manager position** To support a small yet growing team in a Geneva start-up, we are looking for our CRM Manager for a 60 to 80% contract. Below your missions (non exhaustive): - Expand the existing client and potential client database - Define newsletter templates according to the brand’s DNA - Work out the newsletter content calendar together...

  • Project Manager

    vor 4 Wochen

    Geneve, Schweiz LHH Vollzeit

    For one of our clients, a Swiss Association based in Geneva working for the Healthcare and Life Sciences sector, we are looking for a Project Manager (M/W) - Permanent - Geneva Your responsibilities: - Supporting and monitoring the activities of the governing bodies and working groups, and assisting with the implementation of the decisions and ensuring...

  • Deputy Boutique Manager

    vor 4 Wochen

    Geneve, Schweiz Van Cleef & Arpels Vollzeit

    Reference Code: 94644**Deputy Boutique Manager**: - Genève, GE, CH- Permanent**WHO ARE WE?** A High Jewelry Maison with a strong heritage who promotes exceptional know-how in an enchanting and creative environment! Our Maison is looking for talented individuals who contribute to developing and transmitting their expertise with care and no compromise. At...

  • Sccm Application Manager

    vor 4 Wochen

    Geneve, Schweiz Experis Vollzeit

    Company: Very dynamic company in Geneva Mission / Rôle: One of our clients is looking for a SCCM Application Manager**.** Tasks: Manage and maintain the existing SCCM management service - Test and deploy the new Server build and the various role variants required - Troubleshoot complex issues and deploy resolution Assess and update the relevant standards...

  • Sales Manager

    Vor 5 Tagen

    Geneve, Schweiz L.RAPHAEL Genève Vollzeit

    **Sales Manager** For our Temple of Beauty ideally located in the center of Geneva, we are looking for a bilingual English/French dynamic Sales Manager. - At least 5 years of related experience within the luxury industry & in sales (beauty retail, clothing retail, cosmetics, jewelry, hotel industry) - Having eligible permit to work in Switzerland - Client...

  • Key Account Manager

    Vor 4 Tagen

    Geneve, Schweiz Cross-Systems Vollzeit

    At the forefront of the **digital revolution** in French-speaking Switzerland for over 35 years, the **Micropole** Group's **CROSS**, **WIDE** and **albert** brands are the **architects of the digital future**. Our passion? Accompanying our customers in their quest for excellence across a range of fascinating domains. **WIDE** embodies our avant-garde...

  • Test Manager Retail

    vor 4 Wochen

    Geneve, Schweiz Sword Services Vollzeit

    To join the team of our client, a worldwide company based in Geneva, we are looking for a **Test Manager Retail** with a technical background. **Contexte**: Our client is looking for an experienced and motivated Test Manager. As Test Manager, you will be responsible to manage projects from a testing standpoint and efficiently coordinate and organize the...