Brand Operations Coordinator

VANS EMEA is looking for an exceptional Brand Operations Coordinator to join our Marketing Analytics, Operations and Media team based in Stabio, Switzerland.

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.  

Let’s Talk about the Role

You as “Brand Operations Coordinator” will be responsible for managing and collaborating with the entire Marketing organization, Consumer Insights, Product and Finance teams to create a holistic view of all relevant data linked to Vans EMEA Marketing, with a focus on MROI and budget management. This role requires a proven track record in data/financial analysis, as well as in generating fact-based recommendations based on business data insights. The objective of this role is to ensure best in class marketing effectiveness for Vans.

How You Will Make a Difference

You will achieve this by:

• Marketing Analytics and effectiveness

• Coordinate across stakeholders (internal and external agency partners) to ensure an optimized MROI analysis that includes accurate input data and clear recommended actions as output to improve effectiveness.
• Act as sparring partner of the Sr. Manager Marketing Analytics, Ops and Media during the yearly budgeting process by recommending the implementation of MROI study guidance within key decision windows – throughout the spectrum of Brand marketing activation.
• Engage with Corporate Marketing analytics and Corporate Strategy to scale and enhance the marketing measurement framework, focused on marketing contribution and incrementality.

• Marketing Budget Management 

• Serve as key liaison between Marketing functions and Finance for EMEA region.
• Drive consistent reporting via a set of marketing budgeting tools to provide ad hoc visibility to guide fact-based discussions with budget owners and brand leadership. 
• Work with a scenario basis-approach on business challenges to optimize the budget allocation at each point in time of the year.
• Engage with budget owners to support on Coupa management and solve any potential roadblock with accounting team.

• Marketing Operations/GTM

• Create, own, and manage the seasonal Internal Marketing Calendar for EMEA and ensure that all parties are aware, informed and signed up to meeting marketing deliverables in connection with the Go-To-Market process.
• Act as the conduit between the EMEA Marketing and Creative teams to ensure calendar and deliverable alignment takes place.

Skills for Success

• Academic: Financial, Marketing or Business Degree;
• Keen interesting in the fashion and apparel business (knowledge of Vans brand, with a passion for the active lifestyle and action sport is a plus)
• Soft skills: problem solving, business understanding, collaborative and creative mindset.
• Language skills: Fluent in English (both written and spoken)
• Master of Excel and skilled in using different software and tools

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands
• Break out areas offering complimentary hot drinks

This post is not eligible for relocation support

Free to Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you