Global Insights Manager
vor 4 Monaten
Build your career at Sazerac With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.
The Global Insights Manager works with Marketing to develop insights and identify opportunities to grow our business domestically and globally. Need to proactively identify consumer insights for Sazerac priority brands and BevAlc categories through analysis and integration of syndicated data, primary research, and market and consumer trends to drive insights from the data to actionable growth opportunities via brand growth and innovation, renovation, expansion, NBD, and marketing strategy.
- Contribute to Sazerac fiscal year growth by establishing himself/herself as a business partner, translating insights and analytics into top and bottom-line business impact. This person analyzes sales and competitive trends, market and consumer trends, and syndicated data while leading primary consumer research to define Sazerac brands' growth opportunities related to brand growth and innovation, renovation, expansion, new business development, and marketing strategy, for US markets and globally (rest of world).
- Align individual priorities, time, and resource allocation, by brand, country, and state. Support marketing team with market analysis, insight generation, and opportunity identification for BCSPs. Provide insights to fuel compelling presentations to help secure customer & distributor support.
- Leads the sourcing, interpretation, and application of marketplace and consumer learning and trends to influence category and brand strategies, brand standards, new business development, sales decks, selling solutions, and marketing communication (packaging and programming). Lead day-to-day contact with research suppliers and communication with internal clients. Drives an agile, analytically-driven approach to identifying and defining business opportunities for growth; Develops learning plans based on business needs, executes, analyzes, communicates learning, and delivers actionable business recommendations on time and within budget.
- Collaborate with other functions (sales, media, commercial finance, etc.) to establish best practice approaches to insight generation and strategy development (e.g. category deep dive learning, refining category strategies, identifying consumer growth targets, concept development, packaging development, etc.).
- Develop tools, systems and processes to create a Sazerac way of working for Business Intelligence and insight creation. Drives introduction and adoption of a comprehensive range of research methodologies and suppliers, continuous improvement in techniques and cost, and seeks new tools to increase effectiveness.
- Integrates insights, consumer and market trends, competitive data, and custom research if needed to facilitate new business development with cross-functional teams. Leading white space identification, concept and brand development, packaging development, and partnering with marketing, trade marketing, and sales for go-to-market strategy.
- Establish well organised priorities for yourself and define team member roles when leading initiatives/projects (RACI). Document project workflow when establishing new, best practice project work flows to facilitate future training and scalability of the process for the team and organization.
- Identifying processes for position outcomes and priorities - identifying sales presentation and template processes for customer presentations and distributor reviews.
Requirements:
- 5-10 years relevant experience (minimum)
- Bachelor Degree in Business or commensurate experience
- Ability to manage multiple projects at one time
- Ability to quickly learn new systems/processes
- Excellent oral & written communication skills
- Working knowledge of MS Office Products (Word, Excel and Outlook)
- Strong analytical and technical skills
- Willingness to travel
- Ability to quickly learn new systems/processes
- Demonstrate the ability to work as a team as well as self-directed
- Being fluent in German or Spanish language would be great
- MBA
- Ability to communicate with all levels of an org
- Requires Experience in Alcohol Beverage Industry or CPG overall
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