Product Marketing Specialist 100%
vor 4 Wochen
A pioneer in scholarly open access publishing, MDPI has supported academic communities since 1996. Our mission is to foster open scientific exchange in all forms, across all disciplines. We operate more than 400 diverse, peer-reviewed, open access journals supported by over 35,500 academic editors. We serve scholars from around the world to ensure the latest research is openly and broadly available.
Location: Manchester or Basel (dependent on applicant location)
Summary: The product marketing specialist will play a pivotal role in driving the success of our products by ensuring that they resonate with customers, stand out in the market, and generate revenue for the business. The role extends to creating comprehensive go-to-market strategies, enabling the sales team, gathering feedback for product improvement, analyzing the competition, and contributing to brand building.
Responsibilities:
Develop and maintain positioning and messaging for our products, ensuring alignment with overall company objectives. Create and implement go-to-market strategies, including launch plans, channel strategies, pricing models, and customer engagement strategies. Produce a diverse range of marketing assets to effectively communicate the value proposition of our offering to our target audience. Plan and execute marketing campaigns to generate leads and foster product adoption. Implement nurturing campaigns to re-engage customers and drive continued usage. Lead sales enablement efforts, collaborating closely with sales teams to support customer acquisition and retention. Work with product managers to design effective onboarding processes and ensure successful customer usage of our platform and features. Develop and maintain customer profiles, including personas and segmentation strategies, to inform marketing and sales strategies. Drive quality traffic to our website and platforms, focusing on increasing visibility and engagement. Monitor and optimize conversion rates, with a focus on improving lead-to-activation metricsQualification:
4+ years of product/solution/service marketing experience.
Experienced in launching new products or features.
Strong understanding of B2B and B2C marketing and sales principles.
Ability to develop and execute go-to-market strategies.
Ability to create and deliver engaging content including landing pages, blog articles, email, slide decks, and social media – you’re a strong copy writer and visual thinker.
Experience with email marketing tools like Hubspot recommended.
Excellent written and verbal communication skills (Fluent in English). Can grasp technical concepts quickly and simplify these for others.
Excellent ability to work cross-functionally with product, sales, and marketing teams – with strong project management skills.
Experience with marketing tools and market research tools a plus.Other: This role may require occasional travel to attend industry events, client meetings, or conferences.
Note: This job description is intended to convey information essential to understanding the scope of the Business Development Sales Representative position. It is not intended to be an exhaustive list of all duties, responsibilities, and qualifications associated with the role.
Benefits (for Switzerland)
Flexible Working Times
You are able to start work anytime between 7-9am, and finish between 3pm-6pm. 25 Vacation days
MDPI offer 25 vacation days from the start and an increasing amount with your age. Our Culture
A friendly working environment with monthly lunch parties, office snacks and seasonal events. Bonus Incentives
Depending on your role, you may be eligible for one of our bonus schemes which rewards high-performing employees. Healthy Lifestyle
After passing your first anniversary at MDPI, employees are eligible for subsidies for a gym membership. Modern City Centre Office
Our new office is a 10 minute walk from Basel SBB train station. There are also tram stops outside of the building. Company Retreat
Employees can rent our company retreat in the Swiss Alps for low price. Full-coverage insurance for accidents/daily sickness About MDPI
A pioneer in scholarly open access publishing, MDPI has supported academic communities since 1996 . Our mission is to foster open scientific exchange in all forms, across all disciplines. We operate more than 400 diverse, peer-reviewed , open access journals supported by over 66 , 0 00 academic editors . We serve scholars from around the world to ensure the latest research is openly and broadly available.
MDPI is headquartered in Switzerland with additional offices in Europe , Asia and North America . We are committed to ensuring that high quality research is made available as quickly as possible. We also support sustainability projects, with sustainability as a key theme in many journals and through the MDPI Sustainability Foundation.
Initiatives
At MDPI, we develop and maintain various platforms in order to better serve the scientific community. Please find here-below a list of our main platforms:
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