DACH Marketing Director, International Client Marketing, PGIM Investments

PGIM is the diversified asset management business of Prudential Financial, Inc. (NYSE: PRU). With $1.22 trillion in assets under management, and 46 offices spanning 18 countries, PGIM is among the world’s top-10 largest asset managers. Comprised of seven self-governing asset management divisions, each PGIM business offers a distinct workplace culture that aligns with the firm’s ultimate objective: to provide premier service to our clients while fostering an inclusive workplace culture that is rooted in trust, respect and equality.

Our Business

PGIM Investments is a diversified distributor of asset management capabilities, with over 100 actively managed funds globally. We are dedicated to helping clients tackle their toughest investment challenges and base the foundation of our investment strategy around collaboration and innovation. Our leadership team welcomes new ideas and is committed to developing talent for long-term success.  

PGIM Investments is aggressively pursuing asset-raising opportunities, particularly in the global retail markets. PGIM has developed relationships with third-party distributors in Europe and Asia.  PGIM Investments is focused on the (i) development, management and servicing of  distribution relationships; (ii) operational support for the day-to-day activities of investment funds, including on-going supervision of outsourced service providers; (iii) management of the extensive governance requirements of the funds; and (iv) maintenance and development of the fund structure from a legal and regulatory point of view.

PGIM Investments’ global division is based in London, has offices in several European and Asian jurisdictions and has an Irish management company. As part of the global growth, we have an exciting opportunity for a qualified lawyer in the PGIM Investments Legal Team, primarily  supporting our Irish UCITS umbrella fund. With over 30 sub-funds and registrations in over 15 countries, this is a dynamic fund range at the heart of PGIM Investments’ distribution.

Our Role

This position reports into International Client Marketing for PGIM Investments. The Marketing Director will lead, manage and execute key foundational activities to support the marketing strategy and sales objectives targeting regional and global financial intermediaries across Switzerland, Germany and Austria. This candidate will partner closely with sales leads, product marketing, digital marketing and other corporate functions to manage and execute marketing activities to support the marketing plan.

Position Location: TBD (London, Zurich, Frankfurt)

Responsibilities

• Work with the International Client Marketing team to understand the marketing strategy for Europe and establish full strategic marketing plans for Switzerland, Germany and Austria.
• Work with the regional sales lead in the respective regions to understand the local market and clients in order to provide strategic direction and proactive marketing support for the wholesale channel.
• Define the campaign and product focus and deliver integrated solutions encompassing all marketing touch points.
• Manage the execution of marketing activities to support the sales strategy and goals in the respective regions.
• Provide direction and oversight to marketing specialists on the team who will help to execute certain marketing activities for the regions.
• Translate and transcreate content in German. This also involves proofing materials translated by external translation vendor for accuracy.
• Leveraging technology, build personalized journeys for individual targets using a customized messaging approach. This includes ensuring the team is monitoring engagement on an ongoing basis and optimizing the approach along the journey.
• Brief local advertising needs (media plan, ad creative) and tailor messages to local markets in close collaborations with the local sales teams.
• Work actively with appointed key account manager at the media booking agency to ensuring best placements and maximise opportunities that might be tactical benefit to local markets regions.
• Partner with internal and external media partners to develop new assets such as videos, advertorials, articles.
• Work with sales teams to outline conference sponsorship opportunities and seek commitment from affiliate partners.
• Work closely with the affiliate partners to coordinate roadshow activities and execute relevant planned events in the regions.
• Independently manage multiple projects and priorities and maintain comprehensive marketing plans and production schedules to ensure quality and timely execution of initiatives
• Set KPI’s with Sales and Marketing Leadership to drive measurable results
• Develop comprehensive creative briefs that define goals and objectives, target audience, key messaging and visual direction for all initiatives
• Lead projects and provide direction to Editorial, Design, Digital and Corporate Functional teams to ensure programs are properly developed and executed
• Validate and test new ideas based on research/industry trends, and collaborate with other marketing team members and external partners to gather competitive information and identify new opportunities
• Establish strong working relationships with Sale Leads, Product Management, Affiliated Marketing Teams, Legal and Compliance teams.

Qualifications

• Previous experience working in a sales-driven, multi-channel, distribution environment.
• Understanding of professional buyer and intermediary audiences in Europe.
• Strong knowledge of investment products, financial services industry and capital markets
• Ability to speak and write in German is a must. French language desirable.
• Ability to apply traditional as well as new and unique marketing approaches
• Strong written and oral communication skills
• Excellent attention to details
• Excellent organization skills
• Team player and able to work well under pressure
• An independent, self-starter with the ability to manage multiple projects and priorities simultaneously

Education/Experience

• 10+ years of marketing experience in the DACH region for asset management/financial services firm.
• Bachelor’s degree.
• Proficient in Salesforce and Microsoft Office products and Adobe Incopy and Indesign.

Culture

Prudential Financial, Inc. is  an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, disability status, protected veteran status, or any other characteristic protected by law. Prudential is focused on creating a fully inclusive culture, where all employees feel comfortable bringing their authentic selves to work. We don’t just accept difference—we celebrate it, support it, and thrive on it. At Prudential, employees have a unique opportunity to build their career path by owning their development, their career and their future. We encourage employees to hone their skills and explore continued opportunities within Prudential.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services, some of which may not be available in your area.