Digital Marketing Manager

pAre you a digitally savvy marketing professional who combines strategic thinking, strong analytical capabilities, and execution excellence? Are you passionate about creating seamless digital client journeys, optimizing user experiences, leveraging data and AI, and driving measurable commercial outcomes? Vontobel Asset Management is seeking a highly motivated Digital Marketing Manager to join the Client Content Center and help shape the future of our digital marketing capabilities. This role reports directly to the Head of Digital Marketing Content. The successful candidate will play a critical role in enhancing digital client experiences, optimizing digital touchpoints, and delivering measurable business impact through data-driven marketing. The role sits at the intersection of digital marketing, client experience, analytics, content generation, and business growth. A key focus will be connecting digital marketing activities to commercial objectives, fundraising priorities, client engagement, and business outcomes through robust performance measurement and continuous optimization. /ph3What Are We Looking For? /h3pWe are looking for a candidate who brings: /pulliProven experience developing and optimizing digital client journeys across websites, campaigns, email, and other digital touchpoints. /liliStrong expertise in digital marketing, UX optimization, website management, conversion optimization, and client engagement. /liliExcellent data literacy and a deep understanding of digital marketing KPIs, analytics, reporting frameworks, and performance measurement. /liliDemonstrated ability to turn data and client insights into actionable recommendations that drive commercial impact. /liliExperience establishing and managing dashboards that measure engagement, lead generation, conversion, client journeys, and business outcomes. /liliStrong understanding of marketing technologies, CRM platforms, automation tools, and digital analytics solutions. /liliPassion for Artificial Intelligence, automation, personalization, and emerging technologies. /liliExperience leveraging AI to improve client engagement, digital experiences, scalability, operational efficiency, and marketing effectiveness. /liliStrong stakeholder management and collaboration skills across marketing, distribution, investments, product management, technology, and compliance. /liliA growth mindset, strong curiosity, and a passion for continuous improvement and innovation. /li /ulh3Key responsibilities /h3ulliDigital client journeys client experience. Design, manage, and continuously optimize digital client journeys across the full client lifecycle. /liliEnhance client engagement, conversion, and retention through personalization and journey optimization. /liliEnsure digital experiences support commercial priorities, fundraising objectives, and client needs. /liliUser experience digital platforms. Drive continuous improvements of website usability, navigation, accessibility, and conversion performance. /liliConduct user research, behavioral analysis, and testing to identify optimization opportunities. /liliImplement best practices in UX and digital experience management across client-facing platforms. /liliDigital analytics KPI leadership. Develop and maintain KPI frameworks, dashboards, and reporting that measure digital performance and business impact. /liliMonitor and optimize key digital KPIs including engagement, leads, conversions, traffic quality, and client journey effectiveness. /liliGenerate insights and recommendations that improve marketing effectiveness and contribute to commercial growth. /liliAI, automation innovation. Identify and implement AI-driven solutions that enhance digital marketing performance and client experiences. /liliDrive the adoption of marketing automation, personalization, predictive analytics, and new digital capabilities. /liliPromote innovation and continuous experimentation across the digital marketing ecosystem. /liliDigital campaign activation. Support the execution and optimization of integrated digital campaigns across all relevant channels with relevant stakeholders. /liliMaximize performance across website, email, social media, paid media, and marketing automation platforms. /liliPartner with marketing teams to increase effectiveness and reach. /li /ulh3Candidate Profile /h3ulliUniversity degree in Marketing, Digital Marketing, Business Administration, Communications, Data Analytics, or a related discipline. /lili5+ years of experience in digital marketing, digital experience management, performance marketing, or related fields. /liliExperience within asset management, financial services, banking, or another regulated industry preferred. /liliStrong expertise in digital analytics platforms, web analytics, CRM systems, website management, and marketing automation technologies. /liliDemonstrated success in developing KPI frameworks and using data to drive decision-making and optimization. /liliStrong understandin