Product Marketing Manager

ph3About you /h3br/h3About the role /h3pSupertext is looking for a driven, hands-on Product Marketing Manager to help us shape the future of our offering. Next year is all about customer growth, and we are looking for a true builder to join us.br/While our overarching go-to-market (GTM) strategy is still evolving, you will own the critical engine driving it: product GTM. You won't just be executing a playbook; you will be writing it. You will own product positioning, craft compelling messaging, and work closely with our sales and product teams to attract new B2B customers. If you have a "can-do" attitude, love turning complex features into clear benefits, and have a flair for copywriting, we want you on our team. /pbr/h3This is the job /h3ullibProduct Feature Launches (Feature GTM): /b Plan and execute product and feature launches, measuring their impact on customer growth and adjusting tactics as needed. You will own the GTM motion for all new releases. /lilibCustomer Discovery Insights: /b Conduct regular customer interviews to sharpen feature positioning, unpack core buyer pain points, and funnel actionable feedback directly back to Product Management to help shape the product roadmap. /lilibFeature-Driven Pipeline Generation: /b Expand our demand generation engine. Design and execute campaigns around new releases that drive awareness and create a predictable inbound pipeline of Marketing Qualified Leads (MQLs). /lilibPositioning Content Creation: /b Develop clear, compelling value propositions tailored to our ICPs. Write high-converting copy for landing pages, email campaigns, case studies, one-pagers, and sales collateral. /lilibSales Enablement: /b Arm the sales team with the tools, pitch decks, and competitive battlecards they need to close deals faster. /lilibMarket Intelligence: /b Monitor the competitive landscape and market trends to ensure Supertext maintains a differentiated position. /li /ulbr/h3The Mission: Lead the Evolution of a Language AI Company /h3br/h3The Role: Transformation Ownership /h3br/h3Your profile /h3ullibBeen There, Launched That: /b 2-4 years of B2B SaaS/digital product marketing experience, specifically with a track record of scaling inbound acquisition through successful product feature launches. You know how to lay the foundation. /lilibVoice of Customer

Experience:
/b Proven experience speaking directly with customers, uncovering qualitative insights, and translating user feedback into product recommendations and positioning. /lilibMetrics-Driven Pipeline Builder: /b You don't just create pretty collateral. You know how to track MQLs, measure campaign conversion rates, and partner closely with Sales to optimise lead handoff and quality. /lilibProven Copywriting Portfolio: /b You can point to specific landing pages, email cadences, and sales assets you've written that directly contributed to lead generation and pipeline growth. /lilibZero-to-One Mentality: /b You are highly proactive and comfortable operating without a predefined playbook. You can take raw product capabilities and independently turn them into structured, executable GTM campaigns. /lilibLanguage

Skills:
/b Full professional proficiency in English and German. Your copywriting skills must be sharp and persuasive in at least one of these languages, ideally both. (Additional languages are a strong plus) /li /ulbr/h3Why Supertext? /h3br/h3Ready to lead the transformation? /h3br/h3Your profile /h3br/h3Bonus points for /h3br/h3Why join us? /h3ulliA key role in an innovative scale-up with ambitious growth plans /liliThe opportunity to gain exceptional experience in the rapidly growing AI market /liliA motivated, agile team /liliFair compensation and attractive benefits, e.g. flexible

working hours
and 6 weeks of vacation /li /ulbr/ /p