Online Marketing Manager

About Gisada Gisada stands for modern elegance, Swiss quality and exceptional fragrance craftsmanship. As an internationally growing luxury fragrance brand, we combine creativity with precision and actively shape the future of the global beauty industry.

About the Role
As an Online Marketing Manager specialising in Paid Social and Social Commerce, you will be responsible for planning, executing and optimising our digital marketing campaigns. You will manage paid advertising across TikTok and Meta, oversee our TikTok Shop and develop impactful campaigns in collaboration with affiliate partners, UGC creators and external agencies. Your initial focus will be on the German market. Your Responsibilities
• Paid Social: Independently plan, launch and optimise advertising campaigns across TikTok, Instagram and Facebook. Monitor budgets, tracking and campaign performance, continuously test creatives, videos and offers, and allocate budgets to maximise results. Test YouTube Shorts placements through Google Ads where appropriate.
• TikTok Shop: Manage and develop our TikTok Shop, including product listings, bundles and promotions. Coordinate pricing and stock levels with the Sales and E-commerce teams and manage GMV Max campaigns. Work with platform support, Logistics and Customer Service to resolve issues relating to product links, advertising or orders.
• Affiliate Marketing: Recruit, manage and activate affiliate partners for our TikTok Shop and Gisada online store. Coordinate product samples, commissions, links and discount codes, and analyse which partners generate sales and attract new customers.
• UGC Creators: Work closely with the Influencer and Content teams to identify and manage content creators. Develop briefs for authentic content such as fragrance reviews, product comparisons and gift recommendations, approve content and clarify usage rights. Use suitable content organically or as Spark Ads and Meta Ads.
• Content Clipping: Coordinate and commission external partners to create short-form video content from existing campaign, interview and event footage for TikTok, Instagram Reels and YouTube Shorts. Review edits, captions and publishing channels, and analyse reach and performance.
• Agency Management: Select, brief and manage external agencies across TikTok Shop, creator campaigns and content clipping. Define deliverables, budgets, timelines and targets, approve content for publication and monitor results, taking action when performance falls short of expectations.

Your Profile
• Several years of hands-on experience in online marketing or e-commerce, with a proven track record of independently managing digital advertising campaigns.
• Strong practical experience with TikTok Ads Manager and Meta Ads Manager, as well as hands-on knowledge of TikTok Shop.
• Experience in affiliate marketing and working with content creators and external agencies.
• Ability to develop briefs, negotiate usage rights and assess agency performance.
• Independent, analytical and results-driven working style, with a strong understanding of performance marketing.
• Very good German and good English skills, both written and spoken.
• Experience in the fragrance, beauty or premium consumer goods industry is an advantage. How We Measure Success You will regularly report on key performance indicators, including advertising spend, customer acquisition cost (CAC), return on ad spend (ROAS), TikTok Shop revenue and affiliate-generated sales. For content clipping, you will monitor reach, audience location and cost per 1,000 views. Together with Finance, you will assess contribution margins, taking into account discounts, returns and variable costs.

What We Offer
• A responsible role with a direct impact on the digital marketing strategy and growth of an international luxury brand.
• A dynamic and international working environment.
• Short decision-making processes and plenty of room for initiative.
• Close collaboration with the Head of Marketing and various internal and external stakeholders.
• Attractive employment conditions. Apply now and become part of Gisada, helping shape the digital growth of an international luxury brand.