Food Accompaniment Innovation Marketing Manager
vor 1 Tag
OverviewMain purposeThis role is one of the key 'Reframe' Innovation roles, expanding our business into the incremental portfolio growth spaces beyond our core business today to reach new cohorts, with new benefits in new occasions. The role is designed to lead the growth strategy, developing the innovation roadmap with the cross functional team and lead anchor markets, and working E2E with commercial teams to unlock the executional disruption we need in new aisles / GTM.The role sits in the Europe located above-market Innovation team, reporting to E2E Reframe & WE Lead.Responsibilities• Development of 'Accompaniments' portfolio growth strategy, including Brands and markets, to deliver against 3yr+ aggressive growth ambitions• Learn & iterate the propositions in-market to determine fast fail or scale, & provide clear recommendations & playbooks for scaling & market expansion• Ensure a sufficient innovation pipeline, incl L&S that is aligned with brand equity built and owned by Brand teams.• Ensure innovation pipeline is integrated into portfolio planning of IBP process (not currently scoped in process) – and delivered on time so brand teams can build into Brand Growth Strategy• Develop and maintain pipeline initiative master plan to align and synergize Lead Markets, with the partnership of Commercialisation• Develop benefit areas and claim spaces with R&D, and Lead Markets to drive longer-term technology platforms• Identify Lead Market innovation winners and codify success models to share across region• Monitor and assess competitive innovation launches and conduct yearly competitive review for key stakeholders• Be a key point of contact for the global innovation team – the taker and translator of ideas in reframe and the giver of needs for future breakthroughs• Identify and lead key aspects of "what has to be true" to deliver against consumer sweet spots for each proposition eg cost, capex, business model, claims etcQualifications• 8 years + experience in Brand Marketing / Innovation (CPG Industry beneficial)• Experience of leading marketing role within a startup, or running an incubator/accelerator program within a big corporate – experience with MVP, agile testing & adapts as well as managing a pipeline; ideally experience of "design thinking" approach to innovation• Experience building marketing strategies – experienced in using a broad range of marketing mix elements, including shopper marketing, digital marketing e.g, media buying/planning & content creation to deliver against brand strategies & drive meaningful growth in brand penetration (ideally from small to medium scale)• Understand how to evaluate marketing effectiveness – can measure performance & optimise plans / spend accordingly in an agile way, can extract insight/learning from marketing plans• Consumer insights – comfort with how & when to use standard insights methodologies to highlight opportunities (partnering with Insights), ability to define new & different approaches to gather insights when no traditional models suit• Strong Collaboration skills – Experience building relationships and influencing in a matrix – demonstrated ability to inspire, engage and influence multiple stakeholders locally, regionally & globally to build strong working relationships and take others with you.• Champion talent manager – ability to manage team in a fast-moving & ever changing environment, prioritising work effectively & keeping team motivated.
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Research Manager, INNOVATION
Vor 5 Tagen
Geneva, Schweiz Ipsos VollzeitTo support our activity, our Innovation team in Geneva is looking for a:Research Manager The Research Manager will have the following main responsibilities: Lead end-to-end projects for a couple of key international client from initial briefing to final presentation, dealing internally with the project management team and leading the client conversations....
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Research Manager, INNOVATION
Vor 5 Tagen
Geneva, Schweiz Ipsos VollzeitTo support our activity, our Innovation team in Geneva is looking for a: Research Manager The Research Manager will have the following main responsibilities: Lead end-to-end projects for a couple of key international client from initial briefing to final presentation, dealing internally with the project management team and leading the client conversations....
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Digital Marketing Account Manager Barcelona
vor 1 Woche
Geneva, Schweiz Cross Border Talents VollzeitGerman / Dutch / Danish-Speaking Digital Marketing Account Manager Barcelona (Hybrid) Join our international team in Barcelona and take a leading role in an exciting Digital Marketing Ads project an innovative platform designed to help businesses expand their reach and connect with audiences around the globe. Were looking for German-, Dutch-, or...
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Coordinateur(trice) Marketing
vor 1 Tag
Geneva, Schweiz Auberge Resorts VollzeitCompany DescriptionGeneva's first all-suite hotel, set on the crystal blue shores of Lake Geneva, The Woodward, is a sanctuary that seamlessly integrates home comforts with luxurious sophistication at the city's most exclusive address. From the grandeur and beauty of its belle epoque facade to an opulent interior completely re-imagined by architect...
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VIE – Project manager – Digital Marketing
Vor 7 Tagen
Geneva, Schweiz STMicroelectronics VollzeitJob description At STMicroelectronics, we are proud to be a global and leading semi-conductor company that offers an open and connected work environment, and above all, proud of our diversity comprising 50,000 people with 115+ nationalities. Our products are found everywhere today. Together with our customers, we are enabling smarter driving, homes,...
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Directeur Commercial
vor 2 Wochen
Geneva, Schweiz Marriott International VollzeitJOB SUMMARY Functions as the leader of the property’s sales department for properties with bookings over 300 peak rooms and significant local catering revenue. Manages the property's reactive and proactive sales efforts. Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking...
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EMEA Channel Marketing Executive
vor 1 Woche
Geneva, Schweiz JPMorgan Chase & Co. VollzeitJoin . Morgan Private Bank's Marketing team and shape the local marketing strategy for our EMEA business across Southern Europe & DACH markets. This role offers the opportunity to elevate our brand among the most sophisticated clients, deepen relationships, and drive new client acquisition through innovative, integrated marketing initiatives tailored to the...
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EMEA Channel Marketing Executive
vor 1 Tag
Geneva, Schweiz JPMorgan Chase VollzeitJoin J.P. Morgan Private Bank's Marketing team and shape the local marketing strategy for our EMEA business across Southern Europe & DACH markets. This role offers the opportunity to elevate our brand among the most sophisticated clients, deepen relationships, and drive new client acquisition through innovative, integrated marketing initiatives tailored to...
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event & marketing intern
vor 1 Tag
Geneva, Schweiz Vacheron Constantin VollzeitThrough our universe, our collaborators from different horizons share a common objective: the ongoing quest for excellence driven by the outstanding abilities and commitment of the women and men who work in our Maison. As a House of Connoisseurs in Haute Horlogerie, Vacheron Constantin has, at no time in its >269-year history, ever stopped creating,...
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Marketing & Sales Operations Representative
vor 1 Woche
Geneva , Geneva, Schweiz Caterpillar VollzeitCareer Area:SalesJob Description:Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about...
