B2B Content

Full TimeOn-Site ZürichCitizens of EU/EFTA/GB OnlyEstablished in 2019 and headquartered in Switzerland, Rivero is a fast-growing European company and a Visa Fintech Partner specialising in streamlining payment operations within the highly regulated payments industry. We focus on offering unique SaaS solutions for fraud recovery, dispute management, and payment scheme compliance.Rivero strives to stand as a front-runner in the industry, offering best-in-class SaaS solutions that combine innovation with deep expertise. We are looking for an ambitious and driven person to join us for the exciting phase ahead.TasksYou will be responsible for driving Rivero's marketing efforts end-to-end, with a strong focus on inbound growth through content, SEO, LLM-driven discoverability, and LinkedIn.This role covers the full spectrum of marketing activities from developing and executing our content strategy, creating and optimising website content, and nurturing prospects through tailored communications, to managing our social presence, building engagement, and generating high-quality inbound leads.Website & SEO (Classical + AI Search)Develop and execute a content strategy for our website and blogOptimise our website & blog content for traditional SEO and LLM search visibility & discoverabilityEnsure the website becomes a reliable knowledge source that LLMs can reference, so Rivero is more likely to appear in AI responses.Leverage website analytics to refine our content strategyLinkedIn Growth & EngagementDevelop and execute a content calendar for LinkedIn to continue building the company's presence on LinkedIn.Adapt content & post formats so they are LLM-friendly.Leverage LinkedIn analytics to refine LinkedIn growth & engagement strategies.Content Marketing & Brand VoiceCreate and/or oversee the production of blog posts, LinkedIn posts, case studies, newsletters, and other organic content.Maintain a consistent brand voice across all relevant platforms (website, email, social media, Newsletter)Repurpose content across multiple formats (posts, carousels, short videos) and multiple platforms.Maintain and evolve sales enablement materials (slides, one-pagers, account-specific decks, etc.)Analytics & Funnel OwnershipMonitor not just website/LinkedIn KPIs but also AI/LLM visibility signals (e.g., how content shows up in ChatGPT, Gemini, Perplexity Answers).Refine strategies to increase organic discoverability via AI-driven interfaces.Setting up KPIs for lead generation and organic growthTrack customer journeys from LinkedIn → Website → Conversion.Iterate based on data insights to improve lead quality, quantity and conversion.RequirementsWe are looking for a T-shaped marketer who brings a solid foundation in core B2B marketing principles and hands-on experience across multiple channels, while offering deep expertise in SEO, LLM optimisation, and organic lead generation.Skills and CompetenciesSEO & AI: Strong expertise in both traditional SEO and emerging best practices for AI-driven search to ensure our website and content are discoverable across search engines and large language models.Content Creation: Highly skilled in writing clear, engaging content about technical/specialised products that resonates with a human audience while also being optimised for AI readability and retrieval.Social Media: Experience in creating content, understanding social media algorithms, and developing engagement strategies to grow our presence and reach on LinkedIn.Analytics & Reporting: Proficiency in Google Analytics, LinkedIn Analytics, and CRM tools like HubSpot is required to effectively monitor and measure results (e.g. lead generation, and AI-driven visibility, etc) and to turn insights into actionable improvements.Visual Design Sense: Strong eye for aesthetics and clarity, and comfortable using tools like Google Slides, Canva, Figma, or AI-based design tools to create engaging slides, graphics, visual assets, and edit short-form video content.Growth Hacking Mindset: Strong experimental mindset who can quickly test and iterate with different tools, formats, and approaches to expand our organic reach.Qualifications:3-5 years of experience in a B2B environment, with a focus on demand generation and growth marketingExperience in the fintech/payments and/or SaaS industry is a plusFluency in EnglishAdditional Requirements:This is an on-site role in Zurich. We believe in the power of in-person collaboration to foster a high-performance culture and accelerate growth.BenefitsCollaborative Workspace: Work from a historic building only two minutes from the Oerlikon station, with a park next door and great food/coffee options. Alternatively, great co-working spaces are available for employees in select locations.International Startup Culture: Work with a diverse team in a role with room to take ownership and growth opportunities as the company expands.Learn Continuously: Benefit from frequent academy sessions hosted by your peers on a variety of topics that help you both learn and grow.Social Events: Enjoy regular social events and bi-annual on-site company events in Zurich.Give Back to the Community: Enjoy five extra days beyond your annual holiday allowance to give back to society through volunteering or community work.Dog-Friendly Office: Bring your furry friends to the officeFlexible Tech Set-up: Choose your preferred hardware that best sets you up for success.Mobile Allowance: Receive an allowance to cover your mobile subscription costs.Ownership Opportunities: Participate in the company's success through stock options.At Rivero, we:Act with urgency, working in fast, iterative cycles to deliver meaningful results quickly. We take initiative and collaborate effectively to keep things moving forward.Strive for excellence, taking ownership of our work and delivering high-quality outcomes. We hold ourselves accountable, continuously improve, and aim to exceed expectations in all areas across the organisation.Embrace growth as both individuals and as a company. We are ambitious, open-minded, and focused on learning from every challenge.Follow an open-book management approach: We are fully transparent, sharing not only the information you need to do your job but also providing insights that help you understand how Rivero is doing as a whole. We want to ensure that everyone is equipped to make informed decisions and contribute to our overall success.Interested?We'd love to learn more about you Please share a few lines about yourself and why you're excited to join our team, along with your CV.