Sports Marketing Specialist

vor 2 Wochen

Stabio, Tessin, Schweiz ASSOS of Switzerland GmbH Vollzeit CHF 60'000 - CHF 90'000 pro Jahr

Department:
Marketing

Location:
Stabio, Ticino, Switzerland

Reports to:
Press & Pro-Team Supervisor

JOB PURPOSE

As a
Sports Marketing Specialist
, you will be a key player in the ASSOS Marketing team, contributing to the brand's strategic growth through authentic partnerships with Pro Teams and privateer athletes.

Based in our Stabio (Ticino) headquarters, you will work closely with cross-functional teams (Content & Campaigns, Social Media, Trade Marketing, and Sales) to build strong relationships and maximize brand visibility through impactful sports marketing initiatives.

You will help manage the full 360° scope of ASSOS's Sports Marketing efforts – from strategic partner assessments and activation planning to equipment coordination and campaign execution. This role is critical to building ASSOS brand equity and visibility in alignment with our 2026 strategy and beyond.

KEY RESPONSIBILITIES

1.Strategic & Partnership Management

  • Support the identification and recommendation of new teams and privateers aligned with the ASSOS brand and marketing strategy.
  • Assist in negotiations (contracts, apparel packages, deliverables) alongside the Line Manager.
  • Contribute to defining integrated activation and amplification plans involving athletes, teams, media, and external partners.

2.Project Coordination & Cross-Functional Execution

  • Coordinate product delivery and apparel distribution for athletes, including replica gear, aligning timelines and toolkits with Sales and Trade Marketing teams.
  • Collaborate with Content & Media teams to plan and execute communication activities (PR, photoshoots, social content).
  • Organize and maintain a unified
    Sports Marketing activation calendar
    , incorporating athlete campaigns, hospitality, special rides, and events.
  • Support execution of events in collaboration with the Event Specialist.
  • Manage athlete relationships throughout the year, including planning for high-visibility moments (e.g., training camps, media days).

3.Performance & Process Management

  • Track KPIs across campaigns and sponsorships: ROI, engagement metrics, media value, and sales impact.
  • Manage the Sports Marketing budget with accuracy, ensuring proper tracking of spend and timely reporting.
  • Provide regular updates to management through presentations and activity recaps.
  • Ensure consistent alignment with internal teams through periodic check-ins and shared planning documents.

REQUIREMENTS

Skills & Competencies:

  • Proactive, solutions-oriented mindset with strong initiative.
  • Excellent collaboration skills; able to work independently and in teams.
  • Solid organizational and communication abilities, with an eye for detail.
  • Good understanding of professional cycling (road and gravel scenes).
  • Passion for cycling, combined with professionalism and maturity.

What You'll Learn

This role offers a unique 360° view of sports marketing — from strategic brand planning and campaign development to athlete coordination and on-the-ground activation. You'll gain hands-on experience in:

  • Brand storytelling through sport
  • Athlete and team partnership management
  • Campaign and content execution
  • Social media & PR amplification
  • Real-world event coordination and marketing impact tracking

At ASSOS, we value creativity, initiative, and execution excellence. We expect leadership in projects and foster a team culture that's both collaborative and high-performing. Every project is an opportunity to build brand value — from the smallest detail to the biggest activation.

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