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Senior Product Manager, Iron
vor 3 Wochen
The Senior Product Manager is responsible for the creation and implementation of international region , programs, and activities for the assigned, with indirect responsibility for regional sales/market share performance for the relevant portfolio/brand(s).
The incumbent is responsible for developing and deploying a customer engagement plan and content to achieve an outstanding customer experience.
The role will focus on driving and delivering performance for key brands across the international region in collaboration with the International Brand Team (IBT) and Therapy Area Team (TAT), by taking personal accountability for achieving strong and consistent results.
The initial focus for the position holder will be to develop and launch fit for purpose marketing playbooks for the key 'power brands' in their respective portfolio. In addition, establishing the coordination and expectation for the 3M partnership and IBT will be first order priority.
Main Responsibilities and Accountabilities:
Leadership
• To significantly contribute to the development of the International Brand Strategic plans, including setting of sales and market share objectives.
• Provides guidance for pre-launch preparations and launch excellence.
• Enhance and support development of marketing capability across the Affiliate network through the IBT structure.
• Collaborates effectively with Medical Affairs, Market Access, and other key functions.
• Liaise with internal and external stakeholders (HCPs, KOLs, colleagues in Marketing, Medical Affairs, Regulatory, Finance and other functions) to become the contact and reference point for product related topics.
• Ensures defined strategies are applied regionally.
• Operate responsibly always observing the company's values and compliance requirements.
Strategic thinking
• Defines and implements marketing strategies and/or tactical plans for existing and new products within the assigned therapeutic area.
• Identifies and, in collaboration with local colleagues and other functions, evaluates new business opportunities.
• Engage with KOLs/HCPs in relevant forum to generate customer, patient, and competitor insights to maintain a strong external focus.
Execution
• Identifies and implements marketing strategies and programmes in collaboration with colleagues in the International Region.
• Disseminates product experience and product strategy in the International Region
• Ensures activities are deployed efficiently and provide sustainable results.
• To manage A&P budgets, ensuring accurate phasing and able to demonstrate strong return on investment for marketing programmes and activities.
• Frequently evaluates the efficiency of our activities and strives to constantly better our processes and activities.
• Develop robust commercial analysis and reporting to generate performance insights for strategic priority brands and competitors in line with key metrics.
• In partnership with the Medical Affairs function, prepare, design, and conduct region led events.
• Build up knowledge about competitive situation in the areas of interest and if needed, train colleagues in competitive intelligence matters.
Position Qualifications and Experience Requirements:
• Graduate degree or equivalent required. Postgraduate qualification preferred.
• 7+ years' healthcare experience with 5+ years' brand sales and marketing experience in pharmaceuticals or biotech sector
• Broad international pharmaceutical marketing experience, with a track record commercialising and launching high value medicines in rare diseases.
• Pharmaceutical sales experience in secondary or tertiary care.
• Experience in leading strategic processes for portfolio and brand development.
• Experience leading global marketing initiatives and managing diverse, multicultural matrix teams.
• Demonstrated ability to influence and inspire cross-functional matrix teams, driving collaboration, innovation and results at a market and above market level.
• Proficiency in CRM systems and tools, with a focus on leveraging data-driven insights to drive customer engagement and retention.
• Strong strategic and analytical capabilities, with the ability to translate market insights into actionable marketing tactics.
• Excellent project management skills, with a track record of successfully managing complex, multi-stakeholder projects from inception to implementation.
• An excellent command of the English language (spoken and written) is required.
CSL Vifor is a global partner of choice for pharmaceuticals and innovative, leading therapies in iron deficiency and nephrology. We specialize in strategic global partnering, in-licensing and developing, manufacturing and marketing pharmaceutical products for precision healthcare, aiming to help patients around the world lead better, healthier lives. Headquartered in St. Gallen, Switzerland, CSL Vifor also includes the joint company Vifor Fresenius Medical Care Renal Pharma (with Fresenius Medical Care). The parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people and delivers its lifesaving therapies to people in more than 100 countries.
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