Growth Marketing Manager

vor 2 Wochen

St Gallen, Sankt Gallen, Schweiz Pflegewegweiser GmbH Vollzeit CHF 80'000 - CHF 120'000 pro Jahr

Pflegewegweiser is the leading platform for compensated family caregiving in Switzerland.

Our mission is clear: to provide families with fast and tangible relief.

At our company, your marketing work creates real social impact – your efforts directly help thousands of families.

Bureaucracy, time pressure, and emotional strain make life difficult for family caregivers – we give them clarity, support, and freedom to act again.

Our principle: Speed that helps.

We build quickly, effectively, and decisively. Mediocrity slows us down – speed moves us forward.

If you want to make a real difference for families with energy, sharpness, and responsibility – keep reading.

Your Role

As a
Growth Marketing Manager
, you are the driving force behind our market expansion.

You develop new customer-acquisition strategies, run growth experiments, and ensure that our messages reach exactly where they have the greatest impact.

Your work ensures that families can access our services faster – and that we continue to strengthen our market leadership.

Your Tasks

  • Design, execute, and analyze data-driven growth strategies and campaigns across all channels, including SEA/SEO, paid social, online partnerships and content marketing,
  • Constantly identify new growth opportunities to drive customer acquisition and retention.
  • Work collaboratively with our operational and tech teams to develop consistent messaging and positioning.
  • Optimize the marketing funnel to improve customer journeys and increase conversion rates.
  • Track and report on key performance indicators, including customer acquisition costs, lifetime value, and channel-specific performance.
  • Conduct market research to stay updated with industry trends, competitor strategies, and new growth opportunities.

Your Profile

  • 4+ years of experience in Growth or Performance Marketing, ideally in scale-ups, digital platforms, or fast-growing environments.
  • Proven success in building and scaling growth channels (e.g., google ads, paid social).
  • Strong analytical skills and confident handling of KPIs and tools such as GA4, HubSpot, or similar.
  • Experience in conversion optimization, A/B testing, and hypothesis-driven work.
  • High digital affinity and a strong sense for audience-focused communication.
  • Pragmatic under pressure and able to make smart decisions at high speed.
  • Languages:
    fluent in German and English.

What We Offer

  • Key Role:
    Direct influence on expanding our market leadership.
  • High Impact:
    Work with speed, responsibility, and visible results.
  • Team:
    Collaborate with an international, data-driven, and ambitious team.
  • Development:
    Exceptional opportunities for personal and professional growth.
  • Workspace:
    Modern, centrally located office in the heart of St. Gallen.
  • Team Culture:
    Regular, fun team events that strengthen collaboration and spirit.

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