Campaign Product Owner

vor 12 Stunden

Genf, Genf, Schweiz Sword Group Vollzeit

We are opening a position for a Campaign Product Owner to strengthen our client's team in Europe. This role is key to driving digital fan engagement initiatives, coordinating technical integrations, and optimizing user journeys across a large-scale digital ecosystem. You will act as a technical consultant, supporting marketing and business teams to deliver impactful campaigns and improve attribution and communication strategies.

Key Responsibilities

  • Lead the planning and execution of digital engagement campaigns, ensuring seamless delivery and data capture using tools such as Qualifio.

  • Manage technical integrations, including AppsFlyer, to guarantee accurate attribution tracking and smooth data flows for mobile applications.

  • Coordinate deep link migration across development and marketing teams to maintain uninterrupted user experiences.
  • Provide technical guidance for email and push notification campaigns using Braze, aligning with business objectives and personalization strategies.
  • Collaborate with cross-functional teams (CRM, tech, content, design) to ensure timely and high-quality campaign launches.
  • Monitor campaign performance, analyze data, and recommend improvements based on actionable insights.
  • Actively participate in agile ceremonies (sprint planning, reviews, daily stand-ups) and contribute to continuous process improvement.

  • Foster strong relationships with internal teams and external partners in a distributed, international environment.

  • Proven experience in digital product ownership, campaign management, or similar technical roles.

  • Strong project management skills with a track record of delivering complex, cross-functional initiatives.
  • Hands-on experience with tools such as Braze, Qualifio, and AppsFlyer, including deep linking strategies and mobile app integrations.
  • Excellent communication and interpersonal skills to engage both technical and non-technical stakeholders.
  • Familiarity with agile methodologies (Scrum/Kanban) and tools like JIRA and Confluence.
  • Analytical mindset with attention to detail and a passion for UX best practices.
  • Fluent in English (spoken and written); experience working in international teams is a plus.
  • Knowledge of the Sports industry is a plus

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