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Head of Gifting Category
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Mission & Context
:
We are looking for a highly motivated
Head of Gifting Category - Global Marketing & 360° communication
to join our Maison L'Occitane en Provence global brand team
Define and drive the Global Gifting strategy to elevate the Maison's desirability, strengthen emotional connection with Guests, and fuel business growth across all markets.
The role leads the development of permanent & seasonal gifting collections, notably the Christmas portfolio and their associated 360° communication campaigns.
Main Responsibilities
Category Strategy & Development :
- Define and implement the global gifting category strategy, aligned with brand vision, business objectives, and market opportunities.
- Partner closely with Global Commerce and local marketing teams to ensure the global strategy is relevant, actionable, and locally impactful. Constantly refine plans & priorities with their inputs.
- Set bold 3-year ambitions for key moments, monitor results, and identify new growth opportunities to elevate the category's strategic influence within the Maison.
- Build strong connections with other categories to ensure complementarity, coherence, and reinforcement of the overall Maison strategy.
Product Offer Management
- Oversee the end-to-end development of permanent and seasonal gifting offers (product, accessories, wrapping) with a strong focus on Christmas as a major commercial and brand moment.
- Supervise the creation of Launch Notes, ensuring accuracy, storytelling, and alignment with brand guidelines.
- Collaborate with Creative, R&D & Operations teams to deliver products & accessories that reflect the Maison's identity & excellence.
- Define portfolio structure, pricing, and assortment strategies to ensure consistency and differentiation across markets, in collaboration with Revenue Growth Management team.
360° Campaign Leadership
- Define strategy and messaging plan for each campaign (Christmas, Chinese New Year, Mother's Day…)
- Supervise toolboxes development ensuring consistency across all channels—retail, digital, social, PR, and media, and seamless execution locally, in collaboration with the Global Commerce.
- Manage the gifting campaigns budget, ensuring optimal resource allocation and ROI.
Innovation & Insight
- Monitor consumer trends, competitor activity, and market dynamics to identify new opportunities and gifting rituals.
- Champion innovation in packaging, design, and storytelling to continuously elevate the Maison's gifting experience.
Team Leadership
- Lead, inspire and develop a team of Brand Managers, fostering collective intelligence, curiosity, and agility.
- Set clear objectives, provide ongoing feedback, and nurture each team member's growth and ownership
- Guide and oversee individual career development to help each team member reach their full potential.
- Work closely with cross-functional partners (Creative, Purchasing, R&D, Supply, Finance, Commerce and local Markets) to ensure flawless coordination and time-to-market
How you can fit :
- 10+ years of experience in Brand, Category, or Product Management within luxury beauty. Local marketing experience is a plus
- Previous team management experience is mandatory
- Fluent in English and French
- Proven ability to work cross-functionally in a global, fast-paced environment
- Strong ability to influence, engage and negotiate with stakeholders
- Strategic mindset with a strong attention to detail
- Excellent project management and organizational skills, able to juggle multiple launches and priorities
- Strong understanding of 360° brand activations and the luxury communication ecosystem
- Collaborative, inspiring leader with a hands-on, solutions-driven attitude
- Strong analytical skills to translate data and insights into actionable strategies
What we offer :
- A multi-cultural enriching role, working with passionate colleagues coming from all over the world
- Great job content & context, given the brand journey towards elevation
- A unique empowering culture centered, on collaboration, impact, curiosity and striving for excellence in execution
PERMANENT CONTRACT, Full-time position (100%)
LOCATION : Plan-les-Ouates (near Geneva)
STARTING DATE: ASAP
