Consumer Activations Manager

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.To make a difference with us, all you need to do is bring your human best.What will your story be? Apply now  Learn more: Please, apply until the 2nd of December 2025 Consumer Activations Manager – On-the-Go & Field (m/f/d) Position:The incumbent is responsible for leading our brand integration and brand activation initiatives across the HoReCa channel, new business channels and consumer fairs on the Swiss market. The role is responsible for planning, executing, monitoring and optimizing impactful brand experiences that drive awareness, engagement, and conversion.Responsibilities:As the Consumer Activations Manager, you will…Develop annual activation plans tailored to the HoReCa channel and key consumer fairs to drive brand visibility and trial, as well as identify and activate emerging channelsPlan and oversee brand activations and 121 promotions in HoReCa outlets, HoReCa-related pop-ups, consumer fairs and new channels with a focus on excellence in executionBuild strong relationships with HoReCa partners, event organizers, agency partners and key stakeholders to align activations with overall brand strategy and wider organizational initiativesAlign activation strategies with brand objectives and marketing campaigns and collaborate closely with activation, brand teams, sales and SI to ensure integrated executionTrain and support ambassadors, promoters, or sales staff to deliver impactful consumer experiencesTrack and measure the effectiveness of activations and provide stakeholders with comprehensive post-project reports, evaluating performance against predetermined KPIsManage budgets effectively, ensuring cost efficiency and maximum impact, as well as provide actionable insights and recommendations for optimization of future activitiesRequirements:University degree in Marketing, Economics or similarSolid experience in brand activation, event management or channel marketingProven track record of delivering activations in HoReCa, FMCG, or lifestyle industriesStrong project management and organizational skillsExcellent communication, relationship-building and negotiation skillsCreativity, agility, and a passion for brand building. Data-driven mindset with experience in measuring ROI of activations and consumer engagement. Willingness to travel frequently to events and activationsFluent English, German or French are considered a plusWhat to expect: Expect well-being initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy.Are you ready to join us? Build your success story at JTI. Apply nowNext Steps:After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.