Senior Product Marketing Manager

Vor 4 Tagen

Bottighofen, Thurgau, Schweiz BLACKROLL AG Vollzeit
Team and Responsibilities

Marketing that makes an impact – products, content & campaigns that inspire.
Do you love putting innovative products in the spotlight, creating powerful content, and managing cross-channel campaigns? Then help shape the BLACKROLL brand experience with us and bring your creativity and organizational talent to a dynamic team.

YOUR RESPONSIBILITIES

Plan and coordinate product launches – from the first asset to the go-liveCreate product texts and descriptions in the CMS & PIMPrepare briefings for product packaging, photoshoots, and marketing materialsTake ownership of a defined product portfolioDevelop and implement content marketing strategies for new and existing productsManage and further develop go-to-market campaignsCoordinate and collaborate with Content Creation, Product & Sourcing, E-Commerce, Design, Performance Marketing, and external partnersYour profile

Experience: You bring at least 5 years of experience in (D2C/B2C) product marketing – ideally in the health or wellness industry, with a background in coordinating go-to-market campaigns.
Marketing expertise: You're familiar with multi-channel marketing, funnel strategies, and content-driven marketing.
Tech affinity: You enjoy working with AI tools (e.g. ChatGPT, DeepL) and project management tools such as Asana, and you have experience with PIM and CMS systems.
Analytical & creative mindset: You think analytically but also develop creative, brand-aligned ideas.
Working style: You combine creative thinking with structured execution – strategic in mindset and hands-on across interfaces.
Languages: You communicate confidently in German and English – additional languages are a plus.

This awaits you with us

We've created plenty of space for recovery and recharging.
This includes 6 weeks of vacation, a home office policy, and flexible working hours.
Conscious phases of activation are an integral part of our office culture, where we truly live the idea of healthy working.
We love our location – it offers a wonderful view of the lake and all the benefits that come with it.
Our role-based structure fosters transparency, clear responsibilities, and self-directed action.
Both internal and external knowledge sharing are actively encouraged, enabling us to grow and develop together continuously. And yes – we have a lot of fun along the way
As an employer, we cover 70% of pension fund contributions, and our team members enjoy product discounts both internally and with selected external partners.

Shape what truly makes an impact – and make BLACKROLL even more visible, stronger, and more successful with your ideas
Instead of a traditional motivation letter, we'd love to hear your answers to these questions:

Which of your skills would you most like to bring to BLACKROLL?What has been your most exciting product launch so far – and why?How do you evaluate whether a product launch was successful or not?Your contact person

Do you have any questions?
We're delighted that you're interested in our company.
I'll be happy to answer any questions you may have about working at BLACKROLL.

Katrin Mayer
Lead Brand & Content
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