CRM/Commerce Technical Lead

Job Description:

We Dream. We Do. We Deliver.

At Merkle, a dentsu company, we power the experience economy. Whether we're building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it's all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu's legacy of innovation and creativity originating in Japan, we've spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences.

We've been named a global "Leader" by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.

General conditions:

• Fluency in English mandatory, French is a plus
• Work location in Geneva (Switzerland), onsite at least 3 days per week

Skillset and expertise required

Technical expertise 

• Extensive Salesforce expertise, with a deep understanding of Salesforce B2B Commerce and Experience Cloud
• Experience with Microsoft D365
• Experience with other platforms is a plus
• Hands-on capability, able to design and deliver solutions end to end
• Strong understanding of system integration using APIs and middleware
• Proficiency in Salesforce's platform data modelling, security and sharing models
• Ability to oversee overall architecture, development, and integration activities within the CRM and Loyalty domain, ensuring scalable and robust delivery
• Ability to ensure adherence to coding standards, security guidelines, performance benchmarks, and platform best practices
• Experience managing environments, deployments, and release processes across the full development lifecycle
• Ability to contribute to technology evaluations and design governance, ensuring consistency with domain standards and group-wide architectural directions

Business expertise 

• Proven track record of launching cloud CRM integrated solutions across multiple countries and regions
• Ability to independently understand, collect, and document business needs at global and local levels, including market and regional variations
• Ability to drive and complement fit gap analyses for CRM global rollouts
• Ability to translate technical concepts into clear business language
• Capacity to interpret business contexts and refine them into solution designs, to be validated with architects when applicable
• Understanding of high-end luxury business markets is an advantage
• Strong diagramming and documentation skills using UML or similar visual languages, for technical and business processes
• Ability to act as a subject matter expert for pitches and client engagements, contributing to domain content and value propositions
• Understanding of data and analytics needs related to CRM and Loyalty platforms, including segmentation, identity, and reporting requirements
• Awareness of data privacy, regulatory constraints, and compliance requirements relevant to CRM and customer data management

Leadership and collaboration 

• Proven ability to lead and guide engineering teams from junior to senior levels, coordinate development work, review technical execution, and act as sole owner of a delivery when required
• Experience working in Agile environments 
• Ability to shape and scale engineering teams, influencing delivery practices and supporting continuous improvement of ways of working
• Capacity to independently manage and drive work with clients, developing and maintaining strong relationships with diverse business and technical stakeholders
• Able to work and adapt to pre-defined technology constraints, group-wide decisions and evolving business requirements
• Excellent communication skills for interactions with technical teams and business stakeholders
• Customer-centric approach oriented towards business value, client satisfaction and user-friendly solutions
• Ownership mindset reflected in responsibility for content within the CRM and Loyalty field, and in contributions to the team's vision and strategy

Why choose Merkle?

Innovation at Our Core: As part of dentsu's global network, Merkle pushes the boundaries of customer experience, integrating creativity, technology, and data to drive real-world impact. For over 35 years, we've been innovating to meet the changing needs of our clients.

Global Reach with Local Expertise: With over 16,000 employees across 30+ countries, and part of a 70,000 employees network at dentsu, Merkle blends global insights with a deep understanding of local markets to deliver personalized, effective solutions.

Collaborative Culture: At Merkle, your ideas and contributions truly matter. You'll join a team that fosters innovation, collaboration, and creative problem-solving. Together, we work on impactful international projects, making meaningful connections every step of the way.

What's in It for you?

Global Perspective: As part of a dentsu company, collaborate with over 70,000 talented colleagues across 145 countries to drive innovation on a global scale.

Flexibility & Balance: Enjoy hybrid work models, adaptable hours, and home office options.

Inclusive & Supportive Culture: We celebrate diversity and foster a respectful workplace where every team member's unique perspective is valued, and everyone is welcome.

Well-balanced reward package: We offer competitive salaries, volunteer days, wellness days, modern offices, and a multi-cultural environment that fosters creativity and innovation.

Innovation-Driven Work: Contribute to projects that are reshaping industries and driving transformation with next-generation technologies and strategies.

Purpose-Driven Culture: Be part of an organization that fosters sustainable growth for brands, people, and society—where every contribution makes a meaningful impact.

Growth Opportunities: Expand your skills through training, mentorship, and data-driven projects that reshape customer experience and business outcomes. Explore opportunities in the whole dentsu network to expand your reach.

*At dentsu, Diversity, Equity, and Inclusion (DEI) is central to our vision: "To be at the forefront of people-centered transformations that shape society."

We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. By embracing diverse perspectives, we create meaningful change and sustainable growth for our people, clients, and society. Our hiring decisions are guided by qualifications and role-specific requirements, ensuring a workplace free from discrimination and harassment.

#LI-MERKLE 

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