social media

SOCIAL MEDIA & CONTENT MANAGER

Lausanne– 100%

BE WTR is a fast-growing scale up company based in Switzerland & UAE, with operations in +10 countries and counting.

At BE WTR we are committed to helping build a more sustainable future by developing and marketing the most Premium & Sustainable water brand.    Our unique, Swiss-developed, patented technologies, such as ultrafiltration and fully automated, fully circular, glass bottling and capping allows us to offer leading hotels and restaurant still & sparkling water that represents the best choice to consumers.

BE WTR already serves individuals through our home water systems, and we're soon expanding into direct-to-consumer on-the-go hydration, with the same sustainable spirit and circular standards as our other solutions.

No transport, no single use materials, no pollutants no microparticles. Just great tasting water.

As a key partner of premium hospitality and gastronomy players in the tourism hubs such as Paris, London, Dubai, Shanghai, Geneva, Marrakesh, Montreal, etc, …BE WTR is also a member of 1% for the Planet and B Corp certified. Our multicultural team is passionate about customer focus, innovation, and development.

In the context of our rapid growth, we are currently looking for a Social Media and Content Manager to lead our global social media strategy from our headquarters in Lausanne, and to coordinate content creation with our local markets internationally.

This person will join an ambitious and engaged team, reporting to the Global CMO.

Your Mission

Global social media strategy and planning

• Define and drive the global social media strategy across Instagram, LinkedIn, TikTok, YouTube, Facebook, Threads, and X, aligned with brand positioning and commercial priorities.
• Set channel roles, content pillars, and an ideal publishing cadence, then translate it into an actionable calendar with local markets.
• Create briefing frameworks for local markets and partners, ensuring a consistent premium look, clear story angles, and strong calls to action.
• Establish governance, approval flows, and escalation rules to protect brand consistency and responsiveness.

Content creation and coordination with local markets

• Coordinate with Trade Marketing Managers and local teams across Switzerland, France, UAE, UK, Canada, Singapore, Morocco, and other markets as they launch.
• Support local production by providing creative direction, scripts, shot lists, and detailed feedback to internal teams and external video production partners.
• Create and edit content when needed, including short-form video, photo recaps, interviews, testimonials, and behind-the-scenes coverage.
• Build and maintain a structured content library, including templates, guidelines, and reusable assets.
• Create, organise, and maintain content within our Digital Asset Management (DAM) system, including uploading, tagging, versioning, usage rights, and ensuring teams can quickly find the latest approved assets.
• Source, brief, and coordinate corporate content (videos, images, blog posts, newsletters, and more) in close collaboration with the HQ marketing team, then adapt and package assets for local market use.

Community management and reputation

• Own daily community management across global channels, including monitoring, engagement, moderation, and timely responses.
• Coordinate response guidelines with local markets and escalate sensitive topics or reputational risks with clear decision paths.
• Identify opportunities to strengthen relationships with partners, clients, and creators through proactive engagement.

Reporting, insights, and continuous improvement

• Define KPIs and dashboards, establish a reporting rhythm, monitor performance, and share recommendations with HQ and local markets.
• Track what drives reach, engagement, and qualified interest, then iterate creative, cadence, and community tactics accordingly.
• Stay on top of platform updates, trends, and best practices, and translate them into practical actions for the team.

Events and partnerships support

• Ensure social media coverage for major events and partnerships, coordinating capture plans with trade marketing teams and freelancers.
• Create fast, high-quality event recaps and partner content that reinforces BE WTR credibility in hospitality, sustainability, and innovation.

Your Profile

• 3 to 5 years of professional experience in social media, content marketing, or brand communications, ideally in premium consumer, hospitality, lifestyle, or sustainability environments.
• Higher education in Marketing, Communication, or a related field.
• Fluent in spoken and written English. French, German or Arabic is a plus.
• Proven ability to create strong social content from concept to execution, with a sharp eye for premium brand standards.
• Hands-on editing skills, CapCut required, other tools (Adobe suite, Lightroom, Photoshop, Premiere Pro) are a plus.
• Comfortable coordinating multiple stakeholders and projects across time zones, with strong organisational skills.
• Data-driven mindset, able to define KPIs, read performance, and turn insights into clear next actions.
• Tool savvy, comfortable working with Slack, , Canva, HubSpot, GA4, Meta Business Suite, and similar platforms.
• Proactive, reliable, and solutions-oriented, you move fast while keeping quality high and thrive in fast-paced, multi-cultural environments.
• Comfortable being on-site in Lausanne 5 days a week, with availability for occasional travel and weekend events when needed.

We offer

• A permanent position based at our modern HQ in the heart of Lausanne
• The opportunity to work on a truly international scope, coordinating with markets across Europe, North America, and the Middle East, with new countries launching regularly.
• The chance to have real impact on sustainability by changing the way people drink water, through a circular and premium solution.
• The opportunity to join an agile and friendly team with ambitious projects, disrupting the drinking water industry
• Competitive compensation package and benefits
• Flexible working hours
• Varied responsibilities and autonomy

Looking forward to receiving your application by February 10th

At BE WTR, we value the diversity of the people we hire and collaborate with. Diversity represents a richness and a strong added value. We foster a work environment in which individual differences are respected and positively valued. Today, this diversity has been our strength and allows us to develop the potential of each individual and to leverage the strengths of each team member

Location

Lausanne, Vaud

Department

Marketing

Employment Type

Full-Time

Minimum Experience

Mid-level