Senior Software Specialist

Ads is the largest revenue generator at Meta and Ads Quality represents around 20% of total revenues which are used to generate long term ads and organic engagement.Core Ads Quality is a unique team jointly optimizing for both quality and revenue, aiming at making this investment more revenue / quality trade-off efficient and generate long term revenue growth through user learning. Among others, Core Ads Quality focuses on:* Finding the right trade-off between short and long term revenues* Standardising and optimise quality treatment of ads across surfaces and page types* Understanding user behaviour with respect to ads quality* Building a solid infrastructure around signals, labels and quality metricsWe work at the intersection of Ads, Machine Learning and User Behaviour understanding. The nature of our work is very analytical, with a solid collaboration with our Data Scientist and a heavy focus on not only understand "what" but also "why". Despite having been created a couple of years ago, the Ads Quality space at Meta is still nascent and full of unexploited opportunities. Core Ads Quality is further structured into the following teams/sub-pillars:* Integrity & Efficiency: Proactively cover long-term revenue risks from advertiser friction while supporting XI with delivery expertise.* Ads Conversion Familiarity: Accelerate Non-Purchaser (NP) -> Purchaser (P) transition by increasing familiarity of ads for users who don't interact with ads frequently* Post-Click Quality: Stop Purchaser (P) - >Non purchaser (NP) user conversions from bad purchase experiences.* Modelling: Enhance quality and drive long-term revenue growth through modelling.* Quality Science: Build the foundational end to end understanding for Funnel quality signals to ensure its the efficiency, health and coverage.The team has consistently hit their goals and delivered XXXM$ in incremental long term revenue for Meta while ensuring high ads quality. Senior Software Specialist - AI/ML - Ads Responsibilities:Apply relevant AI and machine learning techniques to build Ads auction/user behaviour treatmentsDevelop novel, accurate AI algorithms and advanced systems for large scale applicationsWork towards long-term ambitious production goals, while identifying intermediate milestonesDirectly contribute to experiments, including designing experimental details, developing reusable code, running evaluations, and organizing resultsWork with large data, and contribute to development of large scale foundation modelsDesign methods, tools, and infrastructure to push forward the state of the art in AIMinimum Qualifications:Experience developing machine learning algorithms or machine learning infrastructure in Python, PyTorch, and/or C/C++Bachelor in Artificial Intelligence (AI), computer science, related technical fields, or equivalent practical experienceExperience in bringing research results into productionExperience in training, fine-tuning, and/or experimenting with foundation models beyond black-box useTrack record delivering successful products with large scale impactPreferred Qualifications:Experience in Reinforcement Learning, GenAI, Large Language Models, etcExperience in Ads, especially in auction theory and implementation (bidding, budgeting, targeting)Experience in User Behaviour modellling, Long-term Value optimization or Causal LearningAbout Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.