E-commerce Trading Manager

Founded in 1984, Tally Weijl remains a family owned fast fashion brand, with an empowering and unique heritage. From a small garage in Switzerland, Tally Weijl has been on a crazy journey building its community for close to 40 years, celebrating fashion, fun and love through independence and inclusivity. With 3M+ followers across social channels, we are further expanding both our local and global reach through our Omni channel experience. We are currently looking for a passionate **E-Commerce Trading Manager **to join us on our journey.

Our Gen Z customer is all about fun, sexiness and a confident attitude. We believe in those who are passionate about music, art and culture, those who are always hyper-connected with their friends and communities. If you are obsessed by trends and culture in general we would love to hear from you.

We want individuals who don’t just demand change; they’re making it happen.

**Dein Beitrag zu unserem gemeinsamen Erfolg**:The Trading Manager is a key role within the Ecommerce function as they are the owners of our Tally Weijl online stores. You must think like a customer and know your market like it’s your own. You must understand how she likes to shop and what she likes to buy so you can make the shopping experience for our customers as enjoyable and easy as possible.

By doing this you will join Tally Weijl on an ambitious project to significantly grow our online channel. You will be responsible for the performance of your market and will align with other functions (digital marketing, CRM, content, technical teams) to deliver our commercial goals.
- Follow department strategy to drive growth and deliver business targets to ensure balanced retail ranges
- Localize your market
- Understand customer behavior in order deliver an on-site experience that exceeds customer expectations
- Drive performance across all functions

Direct your team and instill a performance and data-driven culture

TRADING & MERCHANDISING STRATEGY
- Formulate strategies to grow your market in conjunction with the Senior Trading Manager
- Follow department strategy to drive growth and deliver business targets to ensure balanced retail ranges
- Manage & successfully provide daily, weekly, seasonal and ad hoc reports to summarise, analyse & identify key drivers with the view to propose any necessary trading action
- Analyse site trading on daily, weekly, monthly, quarterly & yearly basis to understand customer’s needs & identify growth opportunities
- Build collaborative relationships across all departments including Visual Merchandising, CRM, Supply Chain and Marketing teams
- Having the full ownership for stock replenishment ensuring availability of the best sellers
- Support the Operations and Warehousing teams on the product queries
- Review live site merchandising daily, to deliver accuracy and consistency across all products, making the appropriate adjustments on landing pages and stock evaluation
- Merchandise new pages to ensure alignment with seasonal product launches and key marketing themes

PROPOSITION
- Conduct regular site walks with a customer first mindset.
- Homepage, menu and navigation relevancy to current climate and trading conditions
- Checking links work correctly from homepage/navigations
- Visual merchandising is representative of category performance and customer search behavior
- Promotions are correctly presented and prioritized across site hot spots
- Walk through the checkout journey noting any issues and taking action to correct
- LOCALISATION
- Building and maintain a localized Trade Calendar inclusive of key territory/customer relevant events and holidays. Using this to prepare your trading strategy accordingly.

REPORTING & ANALYSIS
- Analyze performance of key KPI’s such as Sales, Margin, Conversion, Average Basket & Visitation and understand levers to take action to hit target KPI’s
- Review funnel performance and take action to improve.
- Review on-site search to understand search patterns (rising & falling). Use and share this information to enhance the customer proposition.
- Review product performance. Use and share this information to enhance the customer proposition
- Use Google Analytics and other tools to understand customer behavior (revenue, sessions, bounce/exit rate/conversion rate). Key reports include: Channel Performance, Product/Category Performance, Content Page Performance, Site Search, Geo Reporting

PROJECTS
- Take the lead on other business projects outside of your usual scope to help improve team processes (such as returns minimisation and technical enhancements).

RELATIONSHIPS
- Build strong relationships with key teams including Marketing, IT & Product and be influential in driving your territory performance.

LEAD THE WAY
- Innovate and be proactive in driving change across the business. Be entrepreneurial in your approach to trading your territory.
- Strive to improve ways of working, continually looking for new approaches to refine