Digital Content Manager:in
vor 22 Stunden
................
Would you like to work together with Digital Marketing Managers, the business teams' Product Managers and Marketing Managers to plan, create and optimize content to drive business goals?
**Your responsibilities**:
- Develop a digital content strategy in line with the defined target audience and business objectives
- Write blog posts, ebooks, articles, case studies, videos, infographics, or other materials that support the launch or marketing of products & services
- Act as the final editor on content created by agencies or freelancers and ensure the content matches best practices standards and consistent tone and design as well as brand guidelines
- Manage a content calendar & content strategy for assigned digital channels
- Conduct Research or interviews on topics related to business topics to create content for the website or blog
- Create and maintain an editorial calendar, coordinating with commercial and business partners and key stakeholders to ensure the business is represented
- Copyediting, sub-editing and fact-checking short-form and long-form content for grammar, spelling, syntax, substance and flow according to tight deadlines
- Creatively repurpose existing content into alternative formats
- Work within special projects such as AI and ABM to represent the content strategy perspective
- Drives adoption of digital best practices across the company and beyond
- Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice for each audience
- Develops and maintains guidelines, provides tools and direction to internal stakeholders and external agencies, and manages project timelines, expenses, and measurement.
- Ensures compliance with companies branding, Divisional Standards, Digital Marketing Playbook and other departmental processes
**Your profile**:
- Master's or Ph.D. degree in Marketing, Communications, Journalism, Biochemistry, Biotechnology, or science-related fields
- 5+ years of experience in the Medical Devices/IVD industry
- Excellent English written and verbal communication skills
- Global work experience effectively working with different cultures across global, regional and local teams to meet needs and deliver successful programs
- Experience directly leading projects with audience and digital channel focused content creation and analytics with demonstrated track record of success
- Ability to translate scientific information into an engaging storytelling framework with an understanding of making digital content accessible to a wide audience including lay and expert audiences.
- Knowledge of SEO best practices to drive organic traffic
- Strong background in digital marketing and content strategy
- Familiarity with regulatory requirements and compliance consideration in the IVD industry and ability to check scientific references and read scientific journals and publications
- Strong background in digital marketing and content strategy
- Ability to travel (~10% / twice a year)
- willing to work in a different timezone one night per week
Flat hierarchy, Modern workspace, Strong team spirit, Work-life-balance, Coopers Care, Flexible hours, Home Office
Sounds like a great job?
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