Digital Marketing Manager

vor 1 Woche

Rotkreuz, Schweiz Work Selection Vollzeit

**Beschreibung**:
For our international partner, Roche Diagnostics International Ltd. based in Rotkreuz, we are looking for a qualified and motivated **Digital Marketing Manager **for 12 months with option for extension.

**Tasks**:

- Create and own global digital marketing campaign strategies for seamless digital dialogues across the whole customer journey
- Provide best-in-class consulting to marketing and business teams in designing and executing digital marketing campaigns
- Support affiliates and partners with market insights and clear guidelines
- Consult on strategic content that promotes products and programs to drive qualified traffic, and that position us effectively against competition
- Participate in squads for the end-to-end strategy for new product launches, campaigns and events lead and implement the agreed digital activation
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Optimize tactics on the basis of data. Evaluate and implement emerging technologies / trends. Stay up to date with the latest technology and best practices. Research and forecast future sales and performance trends. Research competitors and provide suggestions for improvement
- Own digital performance reports: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Develop and monitor campaign budgets. Identify trends and insights, optimize spending and performance. Track and measure SEO and Google Analytics metrics and provide reports. Suggest activities for improving the quality of online content

**Must Haves**:

- Bachelor’s degree in Digital Marketing, Communications, Business, Information Technology or similar
- Min. 3 years experience in digital marketing in B2B and B2C
- 1-3 years experience in a marketing agency
- Extensive experience in at least one of the following topics: Account-Based Marketing, Digital Marketing Analytics, or eCommerce
- Proven experience in project management: manage multiple priorities, build an action plan and follow-through
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website and analytics tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- A high sense of aesthetics and attention to detail is an absolute must
- Results-oriented and able to make things happen
- Excellent communication and collaboration skills, with the ability to work autonomously
- Very good English skills written and spoken (min. C1)
- Ability to travel (10%)

**Nice to Haves**:

- Working knowledge of HTML, CSS, and JavaScript development and constraints preferred
- Experienced in leading self-organized, empowered, and independent teams, like Squads, Community of Practice and Networks
- Certified in Agile roles like Scrum Master, Product Owner, Scaled Agile Framework (SAFe)
- Experience in the Medical Device or Diagnostic industry

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