Digital Marketing Trainee

Trainee - Digital Marketing

Do you love the outdoor? Are you an excellent writer with superior communication skills? Are you bold, curious, creative and love to execute ideas? If you answer yes to all these questions, then join us

Why us?

We are happy to see an increased demand for our services and therefore we are looking to expand our Team with a potential to grow fast within the company.

**Our mission is focused around the people and the product**: develop the most unique and exclusive outdoor experiences with local communities, creating a positive impact for the overall industry while working with great people with different cultural backgrounds and expertise.

You are a professional who has a unique role in developing the company's brand and establishing its online presence. This job entails overseeing marketing and sales strategies that engage customers and ensuring they are happy with what the company’s services offer them.

Tasks

What you’ll do
- You will be mainly responsible to manage our Google Ads account. Managing budget and maximise conversion according to companies’ goals and targets.
- You’ll write and publish Blog articles that are engaging, relevant and beautifully written to drive organic traffic and ultimately sales.
- Your duties will also include sharing content online to raise brand awareness and monitoring web traffic and metrics to identify best practices.
- Optimize content according to SEO, including backlinking strategies.
- Manage content distribution to online channels and social media platforms to increase web traffic.
- Develop an editorial calendar.
- Ensure compliance with law (e.g. copyright and data protection).
- Stay up-to-date with developments and generate new ideas to draw audience’s attention.
- Administrate our social media accounts, primarily Instagram, Facebook and TikTok so they always remain up-to-date (accurate information for our consumers, brand identity, etc..).
- Facebook and Instagram: post at least every three days, answer the messages and reply to comments to keep our followers engaged and informed.
- Instagram: create one live story per day with the most current information about the brand (e.g., promo, events, etc).
- Create the Events we organize on Facebook and upload them on external platforms as well (we provide login information).
- Analyse and report our social media KPI’s and coordinate the action plan for increasing our social media impact.
- Advise and execute paid campaigns to increase sales.
- Engage with influencers to promote our brand.
- Continuous Social Media trend watching and benchmarking for internal recommendation and keeping the relevancy of our social media channels.
- Sending once a month a Newsletter in line with company’s goals.

**Requirements**:
Your skills
- Autonomous and organized.
- Attention to details.
- Experience (theory or practice) with google Ads.
- You love to analyse data and numbers to make sense of the activities we are doing and provide proactively solutions to improve.
- You love to write engaging and inspiring articles. You are also an expert in content optimization and brand consistency.
- Proactive provide solutions to continuously optimise processes and how things are done.
- Experience or studying content management / social media management / Digital Marketing (especially in Tourism).
- Hands on experience with MS Office, WordPress and Elementor.
- Excellent English with superb grammar and spelling for content creation.
- Personal interest in outdoor sports, especially skiing, ensuring the relevant tone of voice and content creation.
- Familiar with retargeting, remarketing, tracking pixels, lookalike & custom audience concepts.
- Good sense in projects coordination and organization, experience in any project management a plus.
- A good feeling and interest in 360° online Marketing and e-commerce trends.
- Knowledge in Italian, German or French is an advantage.
- Photo & video editing skills a big plus.
- A great knowledge of Switzerland main points of interest.
- Good practical knowledge of Google Ads and Google Analytics a big plus.

**Benefits**:
**Offer**:

- Duration: 1 Year with the possibility to renew it as a full contract.
- Location: Lucerne and partially remote.
- Salary: competitive according to Industry standards.
- Engagement: ideally 80%.

Please send your CV and motivation letter including our logo.