Product Marketing Manager

**Product Marketing Manager at Scandit Zurich** As a Scandit Product Marketing Manager, you will own the positioning and go-to-market strategy of some of our key products in ways that will strengthen our brand, build pipeline and ultimately drive revenue. The position in our Zurich based Product Marketing team is a key contributor to fueling Scandit's growth and is a strong liaison between Scandit's global marketing & sales teams and its Switzerland-based product team. **What You Will Do**: - **Drive Demand for our core barcode scanning products and help shape the future of our portfolio** - Work with product management team to craft future product portfolio by researching market trends and potential. - Execute our product launches and go-to-market planning & execution in close collaboration with Product Management. - Strategically drive demand for the product by collaborating with our demand generation teams across various industries. - Create positioning and messaging for Scandit's product portfolio. - Coordinate development of sales tools and collateral including sales presentations, datasheets, training material and demo videos etc. - **Market Research & Competitive Intelligence** - Research and maintain detailed insights on Scandit's competitor landscape for the assigned product area, offerings and positioning for the assigned product area(s). - Develop competition related collateral such as training material and playbooks that will help our sales team position Scandit and win deals. - **Sales and Partner Enablement** - Enable Scandit's sales team and channel partners to articulate product positioning and advantages. **Who You Are**: - At least 3 years of experience in a **B2B product marketing or product management at a technology-driven software organization**: - **You get technology**, and whilst you're not hands-on, you have the ability to comprehend and translate complex technical functionality - You are able to distill the essence of a product's value into a distinct, clear and concise message that resonates across multiple sectors to create a compelling proposition - You have worked at a** SaaS company (preferably mobile software)** where your understanding of the technology behind the product helps you drive value in the market - Proven **research and analysis skills** with a focus on collating and interpreting multiple data sources to guide our go to market strategy - Experience working with complex challenges, comfortable with white space and autonomy and understands the value of a rapid test and learn approach - Proven project management and organization skills with deep analytical skills and a high attention to detail **Who We Are**: **Scandit** enables enterprises and consumers to change the way they interact with everyday objects and augment the physical world with real-time data captured by scanning barcodes and recognizing text, objects, and other visual identifiers using smartphones, tablets, wearables, drones and robots. **Scandit**'s mobile data capture platform is built on proprietary computer vision, augmented reality, and machine learning technologies. Companies in industries such as retail, transportation & logistics, manufacturing, and healthcare can use Scandit's technology to create and power mobile apps for crucial enterprise workflows like mobile point of sale, mobile shopping, self-checkout, inventory management, and proof of delivery. Many of the world's most innovative and successful companies are benefiting from Scandit's enterprise-grade mobile data capture platform, including Sephora, Nissan, DHL, and Levi Strauss & Co. - "Everybody is welcome here" - Is a celebrated component of our DNA._ - At Scandit we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be a safe space for all._ LI-JH1