Marketing & Brand Strategist Fintech/blockchain

Vor 7 Tagen

Lausanne, Schweiz LHH Vollzeit

Pour l'un de nos clients, une entreprise technologique à taille humaine, active dans l’écosystème blockchain et en forte croissance, nous recherchons un(e) Marketing & Brand Strategist. Ce poste clé vous permettra de piloter la stratégie marketing globale et de participer activement au rayonnement d’une solution innovante au cœur du Web3.

Responsabilités:

- Définir et piloter la stratégie marketing, en lien avec les objectifs technologiques et financiers (lancement de produits)
- Assurer la gestion de la communication digitale : site internet, contenu social media, newsletters, et articles techniques
- Analyser la performance des actions marketing, suivre les principaux indicateurs (trafic, acquisition, engagement, conversion), et ajuster la stratégie en continu
- Veille marché
- Management d'une personne et des partenaires externes.

Profil:

- Expérience confirmée dans le secteur de la cryptomonnaie /blockchain avec une bonne compréhension des enjeux marché.
- Parcours démontrant une implication réussie dans des projets marketing d’envergure, avec des résultats tangibles et mesurables
- Vous savez prendre des initiatives, être force de proposition et créatif(ve)
- Bilingue français et anglais.

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