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Channel & Shopper Development Director
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**Channel Development Director**
Responsible for delivering channel development playbooks for Pharmacy and Mass channels and shopper marketing toolkits while working closely with franchise.
- Works on delivering Pharmacy Channel and Mass channel Playbooks covering: (Pharmacy Focus)
- Channel Path to purchase
- Channel Layouts and Classifications
- Channel Touchpoints and POSM Optimization
- Brand Prioritization by Channel
- MSL alignment with RGM by channel
- Channel GP and portfolio laddering per channel
- Perfect Store guidelines by channel
- Delivering Shopper Toolkits & instore toolkits on specific launches as part of the launch kit to relevant portfolios in Mass or Pharmacy channels.
- Work closely with BTL agencies to develop launch kits, support the launch of NPI’s etc
- Deliver & develop Perfect Store guidelines for the respective category, from ranging recommendation, driving the right high GP mix of codes, planograming & merchandising guidelines
- Working closely with country directors & business insights team to monitor distribution & define distribution targets for existent ranges and NPI’s
- Building a team that will be active members of the franchise team to drive cross-functional collaboration and drive the instore agenda
- Sustainability Toolkits by channel and relevant categories that operates within
In terms of other forums that the channel development director is responsible to drive:
Channel Review:
- Building a channel community for sharing best practices and scales success
- Tracking the execution of the playbook and leverage and highlight markets leading change
- Building shopper insights with key customers in respective channels in EMEA
- Leverage the shopper Lab insights and share with markets
Instore Innovation and Best Practice Forum
- Creating a process of having a launch kit with every innovation way ahead of the launch in markets and sharing the pipe of those toolkits with countries
- Building trade stories that allow the countries to have a better customer plan by explaining how this will impact category growth
Main interfaces/collaboration:
CD department / Country Directors/ BAM’s / Distributors / Franchise team / IT & Supply chain department / external providers
Reporting staff:
Pharmacy shopper channel manager & Mass shopper channel manager
Main performance measures:
- Strong influencing skills
- A self-starter with the demonstrated ability to take initiative, who can proactively identify issues/opportunities and recommend actions
- Very strong shopper and channel expertise. Sales and marketing background is aplus
**Qualifications** Level of Education**
University degree in Business administration or respective studies
- To understand the full scope of the business & its impacts.
Work experience
Experience from a multi-national or regional company in preferably FMCG, finance or complimentary sector
- To understand the customer needs & issues and to set the right drivers in place.
Specific competence requirements (professional requirements)
Skilled in Word, Excel and Power Point-Provide presentation & reporting on category & shopper initiatives.
Personal characteristics (Key Competences)
Strong Strategic thinking
- Provide category analysis with conclusions & action steps.
Team player & demonstrate leadership-Work in a collaborative way with both internal & external Customer teams
Strong written and oral communication skills and presentation skills
- Presentation within diverse forums.
Well-structured, focused & setting clear priorities
- Implementation of priority category & shopper activities.
Language skills
Fluent in English
EMEA languages
MENAP interfaces
**Primary Location**
Switzerland-Zug-Zug
- **Organization**
Cilag GmbH International (8525)
**Job Function**
Sales
**Requisition ID**
2206076951W
