Cluster Assistant E-commerce

The main goal of the Cluster Assistant E-Commerce & Revenue Manager, available as of 1st of November 2025 or as agreed, is to drive direct business and increase the digital presence for the Kempinski Palace Engelberg and Frutt Mountain Resort, managed by Kempinski. This involves a mix of strategic planning and hands-on execution in both fields, e-Commerce & Digital Strategy (75 - 80% scope) and Revenue Management (20 - 25% scope). With a focus on traffic, conversion, distribution landscape and revenue growth, you will work closely with the Cluster Director of Revenue, internal departments and external agencies with the goal of positioning our website as the primary booking channel.

Key Responsibilities
- As Cluster Assistant E-Commerce & Revenue Manager, you will play a pivotal role in shaping our digital narrative and optimizing every touchpoint of the guest’s online journey.

Your key tasks will include, but not limited to:

- Driving direct bookings via strategic web performance and optimized user journeys
- Enhancing the hotel website with focus on conversion, UX, SEO, and GEO (Generative Engine Optimization)
- Overseeing SEO performance and content quality
- Leveraging tools such as Google Analytics, agency dashboards, and SynXis to inform decisions
- Liaising with the Regional and Corporate offices for deploying website enhancements and functionality upgrades
- Collaborating with Corporate and global e-Commerce teams to deploy brand initiatives
- Ensuring data protection compliance (GDPR, Swiss legal standards)
- Creating promotional content for special offers and packages in coordination with the hotel’s Commercial Team

**Website Analytics**
- Analyzing website user behaviors, site performance, traffic, source of referrals, etc., and enhancing performance
- Conducting competitive benchmarking and keeping up with digital market trends

**Search Engine Optimisation (SEO)**
- Review the ranking of the hotel website on search engines and update the hotel website with relevant search terms and adequate keyword frequency to ensure that it gets the best possible natural page rank in the languages available
- Establish, develop and maintain a keyword matrix for the hotel and consider it when designing website content
- Update and optimise meta titles, descriptions and image tags in all languages
- Follow corporate guidelines for SEO content management and best practices

**Digital Paid Media Strategy**
- Developing and implementing digital marketing campaigns (Paid Search, Display, Paid Social Media, Meta Search, etc.) for the hotel in key feeder markets
- Analysing digital performance data to scale or abort campaigns strategically and ensure profitability
- Reviewing and monitoring the hotel’s primary competition set on a regular basis online and ensure/maintain competitiveness and ‘web appeal’

**Online Travel Agents & Vendors**
- Reviewing and maintaining the hotel representation on OTAs including content, images and review score
- Managing and optimizing Google My Business and presence across digital maps and listings
- Ensuring the pictures loaded on all brand and third-party websites are in accordance with corporate identity guidelines

**E-Mail Marketing/Newsletters**
- Formulating a newsletter strategy together with the hotel teams (Marketing, PR, F&B, Spa, etc.)

**General**
- Staying ahead of tech innovation and digital transformation
- Participate in strategic meetings and workshops
- Participate in the monthly Revenue & e-Commerce corporate calls

Skills, Knowledge and Expertise
- The hiring level for this position will depend on your qualifications and experience.
- Preferably gained experience in an international, luxury five-star hotel
- 1-2 years of relevant experience in either field (E-Commerce or Revenue)
- Work experience or degree related to industry/department
- Solid knowledge of channel management, CMS platforms, and analytics tools
- Knowledge of industry-specify measurements and best practices regarding Paid Media, SEO, Social Media, Conversion Rate Optimization, etc.
- Ability to adapt to a frequently changing market environment. Be proactive and able to ‘think outside of the box’
- Agile, analytical, and strategic thinker with a hands-on, can-do approach
- Fluent in English (German is a plus)

**Benefits**:

- Live and work in the heart of Alpine Central Switzerland
- Pleasant working atmosphere in a young and dynamic team
- International career prospects and development opportunities
- Very generous employee benefits for overnight stays and F&B in all Kempinski hotels worldwide (including onsite outlets and facilities) as well as special rates for overnight stays for family and friends
- Staff accommodation in the vicinity of the hotel
- Wide range of meals in our staff restaurant
- Free Parking at the Hotel

About Kempinski Palace Engelberg

Located high in the mountains in the heart of Switzerland, the Kempinski Palace Engelberg impresses with a unique blend of refreshing Swi