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Global Publication Manager
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Global Lead Project Management
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Global Community
vor 2 Wochen
**Job Purpose**
The Global Community & Engagement Manager - Beginner Implantology is a strategic and community-driven role designed to attract, inspire, and retain the next generation of implantologists. Acting as a bridge between education, clinical mentorship, and global networking, this position ensures that new learners—whether students, recent graduates, or early-career professionals—feel supported, connected, and valued throughout their journey into implantology.
This role goes beyond community management; it is about building a movement. The manager develops attraction and retention strategies, spearheads educational engagement campaigns, conceptualizes and supports the organization of events, and leads the digital and in-person learner community experience. Through thoughtful communication, branding, and continuous engagement, this individual helps transform new learners into loyal, empowered members of the Straumann ecosystem.
Collaborating closely with education, marketing, sales, and professional relations teams—as well as global networks such as WIN, Young ITI, and NEXD Leaders—the role supports go-to-market strategies and ensures a cohesive, inspirational beginner experience across all touchpoints.
**Main Tasks and Responsibilities**
- ** Community Building & Learner Loyalty**
- Attract students, universities, and new graduates through targeted campaigns and events.
- Develop structured initiatives to drive retention, such as:
- Continuous education and certification programs
- Mentorship and networking opportunities in partenishp with other team members
- Loyalty-driven contests, gamification, and rewards
- Strengthen ties with global professional communities (e.g., WIN, Young ITI, NEXD Leaders)
- Foster relationships between beginners and mentors, KOLs, and peers to promote inspiration and knowledge-sharing.
- ** Events, Mentorship & Networking Activation**
- Support and coordinate global and regional beginner-focused events and webinars.
- Design immersive experiences and challenges that integrate education, mentorship, and community.
- Facilitate alumni and ambassador programs to retain engagement beyond the initial learning phase.
**3. Online Community & Digital Engagement**
- Manage an interactive digital hub for beginners to connect, learn, and grow together.
- Oversee content strategy for webinars, discussion forums, expert Q&As, and user-generated challenges.
- Leverage digital tools, gamification, and AI-driven analytics to boost interaction and personalize engagement.
- Ensure alignment and rollout with regional teams for localized community adoption.
**4. Communication & Brand Experience**
- Collaborate with marketing and brand teams to craft clear, inspiring messaging for learners.
- Design nurturing campaigns and digital touchpoints that guide beginners from awareness to advocacy.
- Ensure all community communications are consistent with Straumann’s educational vision and values.
**5. Go-to-Market Support & Commercialization**
- Contribute to launch strategies for beginner education initiatives, ensuring community and engagement plans are aligned with commercial goals.
- Work with sales and education to integrate community engagement into onboarding and retention plans.
- Provide feedback to product and marketing teams based on community insights and learner needs.
**6. Cross-functional Collaboration**
- Align with global education, digital platform, and professional relations teams to integrate community efforts across functions.
- Coordinate with regional marketing, sales, and training leaders to ensure successful local implementation.
- Support continuous feedback loops (e.g., NPS, surveys, engagement metrics) to measure and optimize community performance.
**Education**:
- Academic background in marketing/commercial or equivalent degree
- Dental background or strong understanding of the dental industry (preferably with implantology exposure)
- Experience in community building, event coordination, or learner engagement
- Skilled in digital platforms, social media, and content management
- Passion for education, networking, and professional development
- Strong interpersonal and communication skills across global, cross-functional teams
- Fluency in English: written and spoken, second language is valued
- Digital marketing and Social Media Management skills are an important asset
**Personal Attributes**:
- Excellent commercial/ business understanding
- Open personality with strong communication and presentation skills
- Creative marketing professional
- Strong operational and project management skills
- Structured approach with a focus on execution and delivery
- Good team worker paired with a strong sense of accountability
- Passionate, straight-forward and performance-driven individual with entrepreneurial
spirit and strong execution abilities
- Strong quantitative and qualitative analytical skills
- Collaborative mindset and ability to manage internal and external
