Sem Account Manager

Vor 6 Tagen

Chiasso, Schweiz lastminute.com Vollzeit

**Company Description**

At the heart of our culture is a commitment of inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

The SEM Manager will be responsible for planning, implementing and analysing Paid Performance Marketing campaigns across different brands and products with a strong focus on SEM. She/he will work in line with marketing and business objectives using SA360, Google Ads, Bing Ads and other Performance Marketing products and tools.

**Key Responsibilities**
- Full ownership of performance for a specific market or product area
- Identification of growth opportunities, testing hypotheses and scaling winning tests to increase performance marketing traffic at a given target
- Deliver of performance reports and insights to the team and internal stakeholders promoting new ideas and methods
- Address and escalate campaign performance issues, perform regular optimization of marketing campaigns
- Optimise accounts to target, management of roadmaps and ensuring timely delivery
- Work closely with IT team on creating, managing and developing tools to automate bids, landing page optimization, reporting
- Establish new processes and improve existing campaigns with automation solutions
- Support internal sharing of knowledge through training and coaching
- Adherence of Performance Marketing best practice at all times
- Develop your own product knowledge as tools/products evolve/change

**Qualifications** Skills and Experience**

**Essential**
- 4 years in Performance Marketing, with a preferred focus on SEM
- Excel skills: interpret and analyse big chunks of data from multiple sources
- Dynamic person with analytical skills and a data-driven approach
- Ability to leverage data to influence marketing decisions
- Experience managing large budgets for Paid Search campaigns
- Web analytics (e.g. Google Analytics, Webtrends etc)
- Automated bidding (GoogleAds, SearchAds360, etc)
- Intermediate German language

**Desirable**
- Mysql, BigQuery
- A/B test tools

**Additional Information** What we offer**

By joining our company, you will have the chance to:

- Join a dynamic team in an inclusive-international environment
- Grow thanks to the career journey and our internal mobility perspective
- Work a shorter working week (36h), of which 4 hours on Friday morning
- Manage your own schedule thanks to the flexible start and end of the working day
- Get focus time for learning, development and deep work on Friday mornings
- Work partially or fully remote according to local laws
- Enjoy continuous training thanks to our company platform
- Benefit from employee discounts on travel
- Receive 2 days off per year for the purpose of volunteering
- Get free snacks, hot drinks, water, beverages at our offices
- Participate in amazing winter and summer corporate events
- Welfare platform (Corporate Benefits) where you will find dedicated discounts with more than 1500 partners.

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