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Chapter Lead Conversion Optimization
vor 2 Wochen
Switzerland - Zürich
- Digital, Marketing and Communications, Sales, Strategy
- Personal & Corporate Banking
**Job Reference #**
- 276593BR
**City**
- Zürich
**Job Type**
- Full Time, Part Time
**Your role**
- Are you excited by the power of digital technology to drive better client experiences? Are you an analytical thinker?- The teams purpose is to identify and to remove conversion barriers to ensure users can and want to complete digital journeys e.g. opening up a new bank account, requesting a mortgage, making investments etc.
- Your service catalog focuses on personalization and optimization, and leverages multiple techniques and tools to achieve these goals, including multichannel analytics, experimentation (A/B and multivariate tests) and SEO.-
**Responsibilities**:
- maintain a clear understanding of business goals and user needs by analyzing existing systems and understand the new needs of the business/audience in order to identify and articulate actions and opportunities
- act as a representative for both points-of-views, client and business, conduct research on usability and customer experience, and present solutions, ideas, and recommendations that serve the requirements
- drive and champion the growth of optimization, personalization, and experimentation programs within agile teams,
- partner with UX research team, data science, analytics, product and design teams to build consumer empathy while putting consumer needs centrally
- conduct analysis to identify current challenges, frictions & opportunities to improve customer journeys and oversee and contribute to the development of the screens
- continuously research and strive to understand audience needs better and improve the existing systems
- help teams through data to do things right from the start, instead of fixing them later
- monitor site speed, accessibility and mobile friendliness, providing inputs to constantly improve
- evangelize a data-driven multichannel marketing culture
- lead a team of conversion optimization / website specialists and analysts
**Your team**
- Platforms and Channels UBS Switzerland is constantly looking for new talents. You'll be working in the Center of Excellence (CoE) for Experience Design. In our agile organization you will be collaborating with design, product, channel, and client need teams and support the organizational transformation toward a client centric design organization and shape client experiences while working agile in a hybrid model at UBS offices or from home.
**Your expertise**
- ideally a University/ FH degree (preferably in Business Administration, Marketing, UX Design, Business Analyst) and equivalent qualifications with a focus on data analysis, inferential statistics, user experience KPI tracking, digital marketing or a comparable discipline
- minimum 10 years of work experience in that field with excellent communication and presentation skills
- extensive leadership and transformation experience in conversion rate optimization incl. the development and implementation of A/B-test experiments.
- Strategic and analytical thinking and pragmatic decision making with a record of accomplishment of managing using analytics and client insights to create impact at scale
- understanding of the relationship between UX, UX Writing, Information Architectures, consumer behavior and SEO
- thorough understanding of interaction and user interface design and human factors
- strong analytical skills and experience in web analytics tools (e.g. Google Analytics, Adobe Analytics, Decibel Insight, Adobe Launch, Searchmetrics or similar tools) to gain meaningful and actionable insights
- knowledge of HTML, CSS, JavaScript, and other UI development tools
- understanding of graphic designing and UI designing concepts
- excellent English skills (speaking and writing); German skills (understanding) would be beneficial
**About us**
- UBS is the world’s largest and only truly global wealth manager. We operate through four business divisions: Global Wealth Management, Personal & Corporate Banking, Asset Management and the Investment Bank. Our global reach and the breadth of our expertise set us apart from our competitors.
- With more than 70,000 employees, we have a presence in all major financial centers in more than 50 countries. Do you want to be one of us?
**Join us**
- At UBS, we embrace flexible ways of working when the role permits. We offer different working arrangements like part-time, job-sharing and hybrid (office and home) working. Our purpose-led culture and global infrastructure help us connect, collaborate, and work together in agile ways to meet all our business needs.
- From gaining new experiences in different roles to acquiring fresh knowledge and skills, we know that great work is never done alone. We know that it's our people, with their unique backgrounds, skills, experience levels and interests, who drive our ongoing success. Together we’re more than ourselves. Ready to be part of
