Volunteers Needed for Online Eye Tracking Study

vor 10 Stunden

Bern, Schweiz Institute for Neuromarketing & Intellectual property Vollzeit

SEEKING VOLUNTEERS FOR EYE TRACKING RESEARCH JOIN THE CRUCIAL SCIENTIFIC ADVANCEMENT NETWORK

The Institute for Neuromarketing and Intellectual Property stands as the foremost authority in South-eastern Europe for comprehending the brain's response to marketing stimuli. Our interdisciplinary research methodology offers clients a profound insight into consumer behaviour, enabling them to connect with customers on both rational and emotional levels.

We are currently engaged in several fascinating projects and are seeking volunteers for a remote online eye-tracking study.

Each project you participate in will explore how individuals emotionally and consciously perceive, respond to, and contemplate exposure to intriguing brands, websites, or advertisements. By volunteering, you'll be amongst the first to preview upcoming websites, adverts, logo designs, or products before their market launch. You'll also gain early knowledge of when top brands will unveil new promotional campaigns. All our studies are conducted entirely remotely using your personal webcam via mobile, desktop, or laptop devices, and are strictly confidential.

To qualify for involvement, participants must be aged 18 (f/m) or above, possess proficient English language skills, and have either normal vision or wear corrective eyewear such as contact lenses. Furthermore, access to a suitable mobile device or computer with a camera capable of 60Hz to 120Hz refresh rate is required.

The entire study is expected to last between 3-5 minutes. As this research is conducted for academic purposes, no monetary compensation is offered. Instead, participants can derive satisfaction from knowing they have contributed to scientific and academic progress, particularly in advancing the field of marketing. This contribution is considered more valuable than financial rewards, as it allows individuals to play a role in enhancing various aspects of marketing, including improving reading experiences, online education, emotional connections with brands, fair product pricing, and user-friendly website design. These improvements aim to make the entire marketing experience, from entering a store to making a final decision, more enjoyable for consumers.

**Job Type**: Temporary
Contract length: 2 days

Reference ID: SEEKING VOLUNTEERS FOR EYE TRACKING RESEARCH JOIN THE CRUCIAL SCIENTIFIC ADVANCEMENT NETWORK

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